Entries by Allison Messner

How Udacity is using Layer to leverage social connections and retain students

Udacity is an online university built for “what people need today.” Through its unique Nanodegree Program, the company teaches people to work in in-demand, specialized roles like web development, mobile development, and data analysis. The credentials its students earn in these disciplines have quickly become respected and endorsed by employers. As part of its ongoing […]

SMS vs. IP messaging in apps

App developers and product designers looking to add communications to their apps have a choice, and it’s an important one. They can tack on SMS texting functionality. Or they can build in-app messaging. SMS providers refer to the latter as IP messaging, which correctly describes the underlying technology. However, much like you wouldn’t describe a […]

Join Layer and Parse for our Google I/O Party

We’re teaming with our friends at Parse to host a party during Google I/O. Join us on May 27th — the evening before the conference kicks off — at Layer’s San Francisco HQ. Come for drinks, food, music and great company. If you came to Layer’s I/O party last year, you know the turnout was […]

Join us for #OpenLayerHQ May 20

#OpenLayerHQ is office hours at Layer’s SF headquarters, where app creators can talk to Layer engineers, support staff, product experts, designers, and growth team members. It’s a great opportunity to have any of your questions answered as you work to integrate Layer. Last month’s event was a big success, and we’d like to invite you […]

Messaging for the on-demand economy

If you live in the developed world, you likely have access to apps that let you order just about anything from the comfort of your couch. You can purchase groceries, cleaning services, or food delivery, call a car, or even arrange a doctor visit. Over the past few years the number of these on-demand apps […]

Spotlight on a Layer user: Photobucket

tl;dr: With 100 million monthly active users, Photobucket sought to enable friends and loved ones to better connect and share on mobile devices. After a thorough buy vs. build vetting process, Photobucket’s Lasso app turned to Layer to power in-app messaging. To learn more about how the team integrated Layer, join our TechTalk with co-founder […]

Marketplace apps need native communications

Marketplace apps have changed the way we find goods and services. Need an Ikea table assembled? Use Handy. Need a place to stay for your friend’s wedding? Book with Airbnb. Need to find a babysitter for Friday night? Try Urbansitter. Marketplace apps are fundamentally about connecting people — those who have goods and services, and […]

Getting started with Layer and Parse

Layer is a complete building block for communications. Parse is a great backend-as-a-service solution. A good portion of the developers building with Layer also use Parse. We want to make it even easier to get started when using the services jointly. The Layer Parse iOS Example lets app creators more efficiently create a fully-featured messaging […]

Spotlight on a Layer user: Pop

The idea for Pop was born far from its San Francisco headquarters. Founder and CEO Joshua Nguyen was traversing the highlands in Burma with a guide, some 20 miles from a hot guerilla zone. A former product executive at Flickr and Tumblr, he’d come to this place to clear his head and decide on his […]