Bringing Financial Services Out of the Stone Age The financial services industry is one of the most heavily affected by digital transformation. With such strict regulatory and security standards to adhere to, it’s no surprise that going digital has been a challenge. But just because digital transformation is difficult doesn’t mean banks and other financial […]
About Ivy Montgomery
Strategy and marketing professional with deep experience in the B2B software business.
Entries by Ivy Montgomery
How Messaging Creates an Edge in the Travel Industry The travel industry is poised for booming gains in the coming years as the millennial market continues to mature. Millennials already make up about 20% of all international travel. Moving forward, this new experience generation will prove to be an ever-growing cash cow for airlines and […]
Web Summit Went from 0 to 60 (Thousand) If you frequently attend industry conferences, you know they aren’t all created equal. After a few different events, you start to notice the little things—the nuances of scheduling, networking, the speaker lineup, and “after hours” events. For the conference organizers, it’s all about delivering the best experience […]