Trunk Club Conversions Jump 54% With Layer

It’s an age-old question in the e-commerce space: how do you create a high-touch online experience that mimics the personal attention customers receive in a store? Trunk Club, a Nordstrom-owned company where personal stylists handpick boxes of clothing for customers, figured out the secret after some trial and error—eventually increasing conversions by 54% using Layer. […]

World Economic Forum 2017—How Microsoft and Layer Improved the Davos Experience

Amidst a headline-grabbing Inauguration Day in the United States, the World Economic Forum took place for the 46th straight year in Davos, a Swiss resort in the eastern Alps. For years, the World Economic Forum has served as a forum for resolving international conflict and fostering global collaboration. For example, 2017 marked the first time […]

Messaging Design Kit for Sketch

A key part of building great products is the design process. We understand the value of the first wireframes to develop core product loops, and the importance of high fidelity designs for interactive prototypes that eventually turn into a fully functional in-app messaging experience. As messaging becomes part of every experience — commerce, communities, marketplaces, dating apps, […]

Web SDK ready for production apps

We’re happy to announce that the Layer Web SDK is now officially out of beta and can be used in production applications. What can I use the Layer Web SDK for Added to Layer’s support for Android and IOS Clients, the Web SDK enables a variety of cross-platform messaging use cases. During the beta period […]

Web SDK Public Beta

In fall 2015 we introduced the Client API, enabling developers to build cross-platform Layer applications for mobile, web and desktop. In parallel we started a private beta for our Web SDK, which enables web developers to build great messaging experiences with greatly simplified APIs. Starting today, the Web SDK is available in public beta to […]

Webhooks for everyone

From the start we’ve architected Layer to not only be a world class messaging fabric, but also enable external services to interact with the platform and be notified of events on the platform as first class citizens. Last summer we’ve introduced the Platform API, that enables developers to manage conversations and messages in Layer. The […]

Learning with teams

Editor’s note: This is a cross-post from Udacity‘s Dhruv Parthasarathy. Dhruv shares how, with the collaboration with Layer, they were able to successfully implement their classroom chatroom feature, Teams. Despite all the advancements made to date, online education still has one glaring shortcoming — it is lonely. Learning online today is largely done on your own, at […]

Introducing the Layer Client API

Today we’re happy to announce the public availability of our new Client API—a REST and WebSocket API that lets anyone build browser-based messaging applications for web and desktop. Its release comes at the end of several months of beta testing. Three hundred developers took part in our early access program, and a number of companies […]

Announcing webhooks early access

At Layer, we are on a mission to make communications better in all the products people love and use daily. The platform we offer enables developers to create compelling user-to-user and application-to-user rich messaging experiences. Our philosophy is to launch new products gradually, in tight collaboration with the active community of Layer developers. This lets […]

How Udacity is using Layer to leverage social connections and retain students

Udacity is an online university built for “what people need today.” Through its unique Nanodegree Program, the company teaches people to work in in-demand, specialized roles like web development, mobile development, and data analysis. The credentials its students earn in these disciplines have quickly become respected and endorsed by employers. As part of its ongoing […]

How Praber uses Layer-powered messaging to run its mobile marketplace

Praber, an on-demand marketplace app that connects people needing a service to skilled providers who can perform it, is using Layer to power its most crucial function: messaging. Based in Milan, Italy, and New York City, and with plans to expand throughout Europe in the next year, Praber uses a bidding system to help its […]

SMS vs. IP messaging in apps

App developers and product designers looking to add communications to their apps have a choice, and it’s an important one. They can tack on SMS texting functionality. Or they can build in-app messaging. SMS providers refer to the latter as IP messaging, which correctly describes the underlying technology. However, much like you wouldn’t describe a […]