Gathering global figures for a physical event introduces, at least to some degree, natural friction in communication.
The smartphone has become the common digital platform. So it only made sense for Layer and Microsoft to collaborate and drive the WEF mission forward with real-time messaging translation that matched best-in-class app performance.
Language has been the driving force behind WEF for over 40 years and eliminating any friction in the experience will only boost international communication.
The improved messaging experience and translation capabilities increased the number of sent messages 100% compared to 2016’s app.