SMS vs. IP messaging in apps

App developers and product designers looking to add communications to their apps have a choice, and it’s an important one. They can tack on SMS texting functionality. Or they can build in-app messaging. SMS providers refer to the latter as IP messaging, which correctly describes the underlying technology. However, much like you wouldn’t describe a […]

Introducing the Layer Platform API: build rich application-to-user messaging

Every app is a communications app. Whether it’s connecting two people in a marketplace, an on-demand service, a shared interest community, or a dating app, user-to-user communications is an integral layer of functionality. Layer already provides this with client-side SDKs for mobile and web. But sometimes as a developer, you need special control over the […]

Messaging: the key layer of every meaningful app

Mary Meeker recently released her annual treatise on the state of the Internet, “Internet Trends 2015.” Almost immediately after its release, I received messages from many tech industry friends, all remarking on the language she used to summarize the role messaging plays in apps: “Internet Trends,” 2015 We agree wholeheartedly. Here at Layer, we feel […]

What we learned building a Layer messaging app for Apple Watch

Push notifications are at the core of the Layer messaging service. Where some platforms provide push as a complementary offering, push is a fundamental pillar of our system. Every message that’s delivered to a device via Layer is optionally accompanied by a push notification, and this works across platforms and devices. Our fondness for the […]