How BOOK A TIGER Uses Layer Messaging BOOK A TIGER is a Berlin-based company that provides on-demand cleaning services for both residential and business customers. Founded in 2014, BOOK A TIGER has grown quickly and raised $21.5 million in venture capital in February 2017. On the consumer side, BOOK A TIGER’s ability to build trust […]
The Rise and Fall of Mass Marketing Conversations have been the native interface for business since the dawn of commerce, and it has only been in the past 50 years or so of mass production and mass marketing that these conversations have been distorted or killed altogether. Even before the concept of sales, there was […]
Messaging 101 Series: What to Know about Avatars! Guide to Messaging & Avatars They say a picture is worth a thousand words. But who says pictures can’t be worth more than just a thousand words? In your messaging experience, pictures/avatars could make the difference between lasting customer engagement and losing business to competitors. At a […]
Messaging: Synchronous and Asynchronous We’ve been trained to expect friction in communications when we’re at work. But what about friction in communicating…about communicating? How many times have you been on a conference call, waiting 5 minutes and started wondering whether or not the other person would dial in? How many all-hands meetings have you coordinated […]
How Chat Has Become the Universal Experience Have you ever been surprised to hear your mobile phone ring? It seems like every time our phones ring now, we expect there to either be an emergency or some sort of spam. For the most part, people just don’t like phone calls anymore—but this isn’t exactly a […]
Sorting Conversations Messaging 101 Series: Do You Have to Worry About Sorting Conversations? Think about how your text messages are sorted on your phone. Every time a new message comes in, it appears at the top of your conversation list and stands out from the rest of the threads. But what if the UI didn’t […]
Chatbots and Messaging Strategy It’s been just about a year since Facebook announced its support of chatbots in Messenger. This one announcement sparked “the year of the chatbot,” making automated messaging available to companies of all sizes. As messaging continues to solidify itself as the universal communication channel, chatbots will become integral parts of our […]
The basic conversation list is a fundamental UI component for any messaging experience. After all, you can’t have conversations with users if they can’t locate the messages. Regardless of your specific use case, the way you present the conversation list to users matters. Any friction in the experience could be the difference between creating a […]
Amidst a headline-grabbing Inauguration Day in the United States, the World Economic Forum took place for the 46th straight year in Davos, a Swiss resort in the eastern Alps. For years, the World Economic Forum has served as a forum for resolving international conflict and fostering global collaboration. For example, 2017 marked the first time […]
