Customer Engagement a Major Focus at Mobile World Congress Americas 2017

Customer Engagement a Major Focus at Mobile World Congress Americas 2017

MWC Americas hosted over 21,000 attendees from 110 countries, which gave us a way to connect with a global community of decision makers. Because we’re all so hyper-connected, the show gave the Layer team a chance to meet in person with the relevant context established beforehand. Here are some key takeaways from the conference.

Looking Back at FinovateFall 2017

Looking Back at FinovateFall 2017

Now that we’re home from FinovateFall, I can look back and think about my key takeaways from both the thought leadership sessions and feedback for our on-stage pitch for the Layer Customer Conversation Platform. Here are three of the biggest themes from the event and two key use cases for messaging in the industry.

On Mobile, Contact Us Becomes Message Us

On Mobile, Contact Us Becomes Message Us

Mobile has changed consumer expectations in customer support. Long, frustrating phone calls were once acceptable, but now instant gratification is expected. And yet, the companies whose apps we use every day—retailers, banks and financial services firms, travel companies, etc.—are keeping their customer support processes in the desktop dark ages. It’s time to adapt.

Lessons Learned from Aviation Festival 2017

Lessons Learned from Aviation Festival 2017

It was great speaking with some of the 1,100 people in attendance at Aviation Festival 2017. Many of the speakers focused on how to reach customers where they are. Now that the conference is over, here are some of my biggest takeaways about how the airline industry can transform itself through customer conversations.

Securing the Customer Conversation

Securing the Customer Conversation

We recently achieved full HIPAA compliance, demonstrating our ongoing commitment to powering the next generation of healthcare technology and increasing customer/patient confidence. But our commitment to security goes beyond the healthcare industry to financial services and other regulated industries. Layer is built from the ground up with security in mind.

Transforming the Retail Banking Customer Conversation

Transforming the Retail Banking Customer Conversation

Consumer expectations have reached a point that simply having a mobile banking experience isn’t enough. Retail banks have to question whether or not they’re delivering real value for consumers—or if they’re just replicating a creaky old website on mobile. Layer helps retail banks deliver real value to today’s mobile-first customers.