The Value of Offline Access to Message History

The Value of Offline Access to Message History

Offline History Access Could Make or Break Your Messaging Experience The rise of messaging as the universal experience has opened a significant opportunity for businesses in all industries. But just because you implement a messaging strategy doesn’t mean you automatically tap into its customer experience benefits. There are minor challenges that, if unnoticed, can derail […]

The Right and Wrong Way to Handle Message Receiving

The Right and Wrong Way to Handle Message Receiving

How to Receive Messages for Fast Performance For many aspects of your messaging, there’s flexibility in how you can provide the best customer experience. However, when it comes to how users receive messages, there’s a right and wrong way to set up the experience. There are two scenarios to think about when receiving messages—the foreground […]

The Importance of Perceived Performance in Sending Messages

Sending Messages Is All About Speed Technology has made consumers impatient. We don’t just want instant gratification for every click or tap—we expect it. Retailers and e-commerce companies have been dealing with this for years. That’s why so much time is spent trying to make small, incremental improvements to page load speeds. Even though you […]

Messaging 101 Series: Increase Engagement with Typing Indicators

Increase Engagement with Typing Indicators

Best practices around bringing this consumer social staple into your customer conversations It doesn’t matter if you’re a hotel chain, a retailer, an airline, a financial services firm, or any other type of company—your digital experiences have to be sticky. The shift away from brick-and-mortar, face-to-face business has made engagement more difficult. There were always […]

Introducing the New Layer Dashboard

Introducing the New Layer Dashboard

A powerful way to manage messaging applications across your organization We recently announced the general release of the new Layer Dashboard to help customers better manage their usage. The Layer Dashboard is essentially your hub for working with our services and managing individual applications, critical data, users, and settings. As you build out an ecosystem of […]

Messaging 101 Series: Managing History Access Properly

Messaging Series: Managing History Access Properly

How to think about allowing users to manage their conversation history No matter what changes in the world of digital customer experiences, one thing will always stay the same—the need for speed. We’ve traditionally seen the need for in website development. Every second of loading time delay can result in lost revenue. In fact, 40% […]

An Open Letter to Retail

An Open Letter to Retail

Yes, retail can be saved Retail, You Have a Problem. I’m worried about you, retail. One of the first jobs I ever had was at Best Buy. I was just 16 years old and a much quieter individual at the time. Having to educate customers about new technologies really taught me how to have meaningful […]

Cohesive Mobile Experiences that Drive Conversions Across Channels [Free Webinar with Branch and Layer]

Creating Cohesive Mobile Experiences that Drive Conversions Across Channels [Free Webinar with Branch and Layer]

The Opportunity for Higher-Converting Mobile Experiences Mobile has been on the radar of businesses for over a decade. And yet, so many companies are struggling to deliver seamless digital experiences. The problem is that as consumers, we spend so much time bouncing from device to device, channel to channel, and platform to platform. Businesses have […]

Add Presence to Your Conversations

Presence Has Shipped Presence is now generally available for Layer customers; and ready to tell you when your customers and contacts are: Presence can facilitate a number of tasks within the communications process: Identifying users who are active within your application, and may need help from your staff Identifying users who are available to chat […]

How dubizzle Drives Mobile Transactions with Messaging

What Is dubizzle? Founded in 2005 by J.C. Butler and Sim Whatley, dubizzle is a classifieds platform focused on the United Arab Emirates (UAE). As part of the OLX classifieds company, dubizzle has grown to include over 200 employees. These employees have been tasked with supporting the majority of users on mobile – 70% of […]

How Messaging Helps Move e-Commerce Beyond the Shopping Cart

How Messaging Helps Move e-Commerce Beyond the Shopping Cart

 The Outdated e-Commerce Shopping Cart Shopping cart experiences have always formed the bedrock of e-commerce. Customers spend time finding products on the merchant’s website or app, add those products to a digital shopping cart, and then follow the payment flow to check out. As the newcomer in retail in the 1990s, e-commerce needed to use […]

Introduction to the Conversational Economy

Introduction to the Conversational Economy Series

Discover the Conversational Economy The Conversational Economy series will explore the trends in business and technology that are taking us back to a relationship-based economy, where customers are treated as individuals, and where businesses no longer need to guess as to what their customers want. Commerce Rebooted Commerce used to be personal. We used to […]