Plug the Holes in Your Sales Funnel

Plug the Leaks in Your Sales Funnel

Mobile has changed buying behavior and, as a result, changed the sales funnel. Each stage of the sales funnel now becomes an opportunity for prospects to leak out to your competition. Forget the leaky sales funnel. Adopt a conversation-based approach to business to create a watertight customer journey.

Where Returns Fit in Retail Customer Conversations

Where Returns Fit in Retail Customer Conversations

For many retailers, the rush of holiday returns sparks a scramble to minimize losses. And while your bottom line is important, one thing is often forgotten in the “return as a necessary evil” mindset. The customer experience. See why smoother returns are critical in lifetime customer conversations.

The Aftermath Part 2: Why Some Retailers Lost the 2017 Holiday Shopping Season

The Aftermath Part 2: Why Some Retailers Lost the 2017 Holiday Shopping Season

When you hear about eCommerce growth rates of nearly 20% year-over-year, you may think that the rising tide will raise all boats. But in instead, some of the world’s biggest retail brands struggled this holiday spending season. Let’s take a closer look at 3 reasons some retailers fell short of holiday expectations.

2017 Holiday Shopping by the Numbers

The Aftermath Part 1: 2017 Holiday Shopping by the Numbers

It will take time to get the full picture of 2017 holiday spending. However, now that we’ve had some time to watch the eCommerce stats come in, let’s take a look at the spending season by the numbers so far. Who won this year and why?

Twitter Is Not a Customer Support Strategy

Twitter Is Not a Customer Support Strategy

Twitter may feel like the best way to interact with the 90% of consumers who have used social to communicate with brands. But in reality, social customer support isn’t the key to crisis management. See why a more conversational approach to customer support is the best way to retain your customers.

Real Estate Will Always be About Connecting Buyers and Sellers

Real Estate Will Always be About Connecting Buyers and Sellers

Reliance on digital services will only increase in the coming years. But no matter what new technology emerges, the real estate business will always be about connecting buyers and sellers. See how you can use new technology as a means to a customer-centric end.