How Notification Actions Help You Tighten the Conversation Loop

Notification Actions— A New Tool in Your Messaging Belt Do you remember the days before your iOS or Android phone had a notification center? Every time an app would update or you’d receive a text message, your digital experience would be interrupted by a pop up alert. Push notifications became so prevalent that the…

Set User Expectations in Messaging with Presence

Set User Expectations in Messaging with Presence

Presence Information Boosts Engagement (if Done Right) Do you remember when AOL Instant Messenger took the world by storm? It’s hard to believe that the chat app that popularized desktop instant messaging is over 20 years old now. You might not use AIM anymore, but take a look at your modern messaging apps. You’ll…

Discover Layer’s Conversation Design System!

Introducing the Layer Conversation Design System

Bringing Design System Thinking to Layer Last year, we launched the Messaging Design Kit – an effort to help designers, developers and product managers imagine their ideal messaging experience. With over 10,000 downloads and 900 upvotes on Product Hunt, the Design Kit v1 was a great way for us to move the discipline of…

The Layer Retail Playbook

The Layer Retail Playbook

Retail digital execs: Here’s your playbook for winning in the mobile era Retail is at a crossroads, facing down the rise of mobile and this new era where everyone has a black screened device in their pocket at all times. Amazon is winning. But not necessarily for the reasons one might think. Amazon offers…

How Accolade Blends AI and Human Support with Layer Mobile Messaging

Accolade Combines an Advanced Technology Platform and Personal Health Assistants to Reduce Healthcare Costs and Complexity Accolade reduces the complexity and expense of healthcare by empowering individuals and organizations to make better decisions, both medical and financial. One of the most important segments of Accolade’s customer base is made of large and mid-sized enterprises…

The True Potential of Push Notifications

Push Notifications Are Critical for Messaging User Retention We live in a mobile-first world now and messaging has emerged as the universal communication experience. As a result, push notifications have become a fact of life. Now, push notifications are the keys to improving user retention and reactivation in any mobile app—and especially messaging apps.…