Concierge Commerce: Rebirth of a Salesman

The Rise and Fall of Mass Marketing Conversations have been the native interface for business since the dawn of commerce, and it has only been in the past 50 years or so of mass production and mass marketing that these conversations have been distorted or killed altogether. Even before the concept of sales, there was […]

How Web Summit Went from 0 to 60 (Thousand) in 7 Years

Web Summit Went from 0 to 60 (Thousand) If you frequently attend industry conferences, you know they aren’t all created equal. After a few different events, you start to notice the little things—the nuances of scheduling, networking, the speaker lineup, and “after hours” events. For the conference organizers, it’s all about delivering the best experience […]

Messaging 101 Series: The Importance of Avatars

Messaging 101 Series: What to Know about Avatars! Guide to Messaging & Avatars They say a picture is worth a thousand words. But who says pictures can’t be worth more than just a thousand words? In your messaging experience, pictures/avatars could make the difference between lasting customer engagement and losing business to competitors. At a […]

Messaging, Voice and Video: Asynchronous to Synchronous and Back Again

Messaging: Synchronous and Asynchronous We’ve been trained to expect friction in communications when we’re at work. But what about friction in communicating…about communicating? How many times have you been on a conference call, waiting 5 minutes and started wondering whether or not the other person would dial in? How many all-hands meetings have you coordinated […]

Persistence of Messaging: How Chat Has Become the Universal Experience

How Chat Has Become the Universal Experience Have you ever been surprised to hear your mobile phone ring? It seems like every time our phones ring now, we expect there to either be an emergency or some sort of spam. For the most part, people just don’t like phone calls anymore—but this isn’t exactly a […]

Messaging: Do You Have to Worry About Sorting Conversations?

Sorting Conversations Messaging 101 Series: Do You Have to Worry About Sorting Conversations? Think about how your text messages are sorted on your phone. Every time a new message comes in, it appears at the top of your conversation list and stands out from the rest of the threads. But what if the UI didn’t […]

Why Chatbots Aren’t Enough for Your Messaging Strategy

Chatbots and Messaging Strategy It’s been just about a year since Facebook announced its support of chatbots in Messenger. This one announcement sparked “the year of the chatbot,” making automated messaging available to companies of all sizes. As messaging continues to solidify itself as the universal communication channel, chatbots will become integral parts of our […]

Messaging 101 Series: Choosing Between Single and Multi-Thread Conversations

The basic conversation list is a fundamental UI component for any messaging experience. After all, you can’t have conversations with users if they can’t locate the messages. Regardless of your specific use case, the way you present the conversation list to users matters. Any friction in the experience could be the difference between creating a […]

Trunk Club Conversions Jump 54% With Layer

It’s an age-old question in the e-commerce space: how do you create a high-touch online experience that mimics the personal attention customers receive in a store? Trunk Club, a Nordstrom-owned company where personal stylists handpick boxes of clothing for customers, figured out the secret after some trial and error—eventually increasing conversions by 54% using Layer. […]

World Economic Forum 2017—How Microsoft and Layer Improved the Davos Experience

Amidst a headline-grabbing Inauguration Day in the United States, the World Economic Forum took place for the 46th straight year in Davos, a Swiss resort in the eastern Alps. For years, the World Economic Forum has served as a forum for resolving international conflict and fostering global collaboration. For example, 2017 marked the first time […]

Messaging Design Kit for Sketch

A key part of building great products is the design process. We understand the value of the first wireframes to develop core product loops, and the importance of high fidelity designs for interactive prototypes that eventually turn into a fully functional in-app messaging experience. As messaging becomes part of every experience — commerce, communities, marketplaces, dating apps, […]

Web SDK ready for production apps

We’re happy to announce that the Layer Web SDK is now officially out of beta and can be used in production applications. What can I use the Layer Web SDK for Added to Layer’s support for Android and IOS Clients, the Web SDK enables a variety of cross-platform messaging use cases. During the beta period […]