Looking Back at Money20/20 2017

Looking Back at Money20/20 2017

After spending a week in Las Vegas for Money20/20, the Layer team has plenty to share. Financial services decision makers are all wondering the same thing—how can they get out ahead of the next big shifts in the industry? We talked to the attendees about how customer conversations can help them deliver future-proof…

A Look Back at the 2017 Leadership in Digital Marketing Forum

A Look Back at the 2017 Leadership in Digital Marketing Forum

There were dozens of valuable keynotes, panel sessions, and fireside chats (including one by our own CEO, Ron Palmeri and Trunk Club Co-founder, John Tucker) at the 2017 Leadership in Digital Marketing Forum. Check out some of our key takeaways from the event, including the idea that brands are the sum of all customer…

Beyond Messaging—Building the Lifetime Customer Conversation

Beyond Messaging—Building the Lifetime Customer Conversation

Omnichannel appears to be the perfect response to mobile-first consumers. However, omnichannel doesn’t overcome the roadblock to more conversational business—traditional organizational siloes. Rather than viewing mobile messaging or other omnichannel tools as an endgame, it’s time to look at the bigger picture and organize your business around the lifetime customer conversation.

Marketplace apps need native communications

The Web 1.0 model of Craigslist is giving way to focused mobile marketplaces that allow for a richer interaction between participants. Communication in marketplace apps creates trust: the more contextual and clear the communication in the app, the more trust is established. See why native communication is key to mobile marketplaces.

Voice and the Elderly—There’s More to the Conversation

Voice and the Elderly—There’s More to the Conversation

Voice is the most natural messaging interface for the elderly and has the power to change healthcare as we know it. But as hospitals and nursing homes embrace voice assistants for elder care, many are missing the big-picture advantages of conversational healthcare. See why it’s important to incorporate voice into a larger messaging strategy.

Customer Engagement a Major Focus at Mobile World Congress Americas 2017

Customer Engagement a Major Focus at Mobile World Congress Americas 2017

MWC Americas hosted over 21,000 attendees from 110 countries, which gave us a way to connect with a global community of decision makers. Because we’re all so hyper-connected, the show gave the Layer team a chance to meet in person with the relevant context established beforehand. Here are some key takeaways from the conference.