Why Sales and Support Were Never Meant to be Divided

Why Sales and Support Were Never Meant to be Divided

The separation of sales and support was the imperfect organizational answer to balancing internet availability and 1:1 service. No matter what industry you’re in, the gap between sales and support forces you to grow your business in ways that don’t align with consumer expectations. Now we have to bring customer conversations back together.

Transforming Health Insurance Customer Conversations

Transforming Health Insurance Customer Conversations

Open enrollment is a chance to sign millions of new subscribers. But the window of opportunity is small and the process can be stressful. But what if open enrollment didn’t have to be so chaotic (for you or your customers)? See how to transform customer conversations to take the pain out of health insurance…

Voxeet and Layer Partnership: Better Conversations Together

Voxeet and Layer Partnership: Better Conversations Together

Voxeet and Layer Improve Lifetime Customer Conversations At Layer, we believe in messaging as the universal experience. Mobile has completely changed the way we communicate, and messaging interfaces present a conversation experience that we can all understand. But no matter how much consumers love messaging, there’s a time and place for synchronous forms of…

Looking Back at Money20/20 2017

Looking Back at Money20/20 2017

After spending a week in Las Vegas for Money20/20, the Layer team has plenty to share. Financial services decision makers are all wondering the same thing—how can they get out ahead of the next big shifts in the industry? We talked to the attendees about how customer conversations can help them deliver future-proof…

A Look Back at the 2017 Leadership in Digital Marketing Forum

A Look Back at the 2017 Leadership in Digital Marketing Forum

There were dozens of valuable keynotes, panel sessions, and fireside chats (including one by our own CEO, Ron Palmeri and Trunk Club Co-founder, John Tucker) at the 2017 Leadership in Digital Marketing Forum. Check out some of our key takeaways from the event, including the idea that brands are the sum of all customer…

Beyond Messaging—Building the Lifetime Customer Conversation

Beyond Messaging—Building the Lifetime Customer Conversation

Omnichannel appears to be the perfect response to mobile-first consumers. However, omnichannel doesn’t overcome the roadblock to more conversational business—traditional organizational siloes. Rather than viewing mobile messaging or other omnichannel tools as an endgame, it’s time to look at the bigger picture and organize your business around the lifetime customer conversation.