Why Interactive Voice Response Isn’t a Necessary Evil

About Interactive Voice Response Interactive voice response (IVR) systems have been helping airlines, banks, and other types of organizations lighten the load on contact centers dealing with hundreds of thousands of daily support calls. But even if you work at a company that relies on IVR, we can be honest—these systems are brutal from…

How BOOK A TIGER Uses Messaging to Build Trust Between Customers and Cleaners

How BOOK A TIGER Uses Layer Messaging BOOK A TIGER is a Berlin-based company that provides on-demand cleaning services for both residential and business customers. Founded in 2014, BOOK A TIGER has grown quickly and raised $21.5 million in venture capital in February 2017. On the consumer side, BOOK A TIGER’s ability to build…

Messaging Best Practices

How Overnight Uses Layer to Engage with Guests and Build Trust Quickly

Overnight Success Story Overnight is a spontaneous travel-booking app—a platform that acts as a last-minute Airbnb. While many might think people are too focused on digital experiences, Overnight believes human interaction is alive and well as travel becomes more of a lifestyle rather than a luxury. The goal of Overnight is to facilitate a…

5 Key Takeaways from FinovateSpring 2017

Zoom on FinovateSpring 2017 FinovateSpring 2017 wasn’t like most conferences. With just two days to deliver value to the 1,200+ attendees from nearly 100 finance, insurance, consulting, and technology businesses, you might expect a jam-packed schedule of panel discussions and keynote presentations. But Finovate takes a different approach. Instead, FinovateSpring gave 59 companies a…

Looking Back on the 2017 EyeforTravel San Francisco Summit

2017 EyeforTravel San Francisco Summit The theme for this year’s EyeforTravel San Francisco Summit was the Digital Big Bang—the need for the travel industry to adapt and keep pace with new digital competitors. Put simply, hotels need to find ways to compete with Airbnb and airlines can’t let OTAs take over. We had the…

What hotels are missing about competing with Airbnb

The New York Times published a great piece about the hotel industry’s plan to combat Airbnb. The writer, Katie Benner, exposes the not-so-surprising truth that the largest hotel industry association’s ace in the hole is going after state and local legislators to restrict Airbnb’s operations and hopefully slow them down. Airbnb might be the…