Messaging Lets Customers Tell You Exactly What They Want

Messaging Drives One-to-One Marketing and Creates Learning Relationships

Customer-centricity is the name of the game in today’s mobile-first world. But whether you’re trying to follow the Five I’s of one-to-one marketing or focusing on fostering learning relationships, you need the right medium for customer conversations. Find out why messaging is the perfect fit for a one-to-one business.

It’s Time to Integrate Messaging into Your SaaS App

Integrate Messaging into Your SaaS App

Just about every tool you use and website you visit has that little chat bubble stuck in the bottom-right corner to let you know you can get in touch with customer service if necessary. But SaaS companies can go deeper with messaging. Direct messaging integration can facilitate communication between users and improve collaboration.

Messaging—The Past, Present, and Future of Voice Interfaces

Messaging—The Past, Present, and Future of Voice Interfaces

As voice interfaces are on the rise, brands are wondering about what their voice strategy should be. This is the same challenge companies faced when chatbots were at peak hype in 2016. The future of customer conversations isn’t about choosing a single channel. It’s about integrating all channels into a centralized messaging strategy.

The Rise of Chatbots in Native Apps

The Rise of Chatbots in Native Apps

Are Chatbots Actually Dead on Arrival? It’s been a wild year for chatbots. After Facebook announced the launch of the Messenger Platform with bot support at F8 2016, AI-powered messaging took off. In just over a year, Messenger grew to include over 100,000 developers and 100,000 chatbots. But while the tech industry has been ablaze […]

Introducing Typing Indicator Support for Delayed Messaging

With the Layer Server API, you can create chatbots that work alongside human agents to scale your customer experience. Our Server API, when combined with the Webhooks API, helps customers enable responsive automation in their messaging services. We’re happy to announce that typing indicator support for delayed messaging via Server API is now generally available […]

Set User Expectations in Messaging with Presence

Set User Expectations in Messaging with Presence

Presence Information Boosts Engagement (if Done Right) Do you remember when AOL Instant Messenger took the world by storm? It’s hard to believe that the chat app that popularized desktop instant messaging is over 20 years old now. You might not use AIM anymore, but take a look at your modern messaging apps. You’ll notice […]