Beyond Messaging—Building the Lifetime Customer Conversation

Beyond Messaging—Building the Lifetime Customer Conversation

Omnichannel appears to be the perfect response to mobile-first consumers. However, omnichannel doesn’t overcome the roadblock to more conversational business—traditional organizational siloes. Rather than viewing mobile messaging or other omnichannel tools as an endgame, it’s time to look at the bigger picture and organize your business around the lifetime customer conversation.

Marketplace apps need native communications

The Web 1.0 model of Craigslist is giving way to focused mobile marketplaces that allow for a richer interaction between participants. Communication in marketplace apps creates trust: the more contextual and clear the communication in the app, the more trust is established. See why native communication is key to mobile marketplaces.

Voice and the Elderly—There’s More to the Conversation

Voice and the Elderly—There’s More to the Conversation

Voice is the most natural messaging interface for the elderly and has the power to change healthcare as we know it. But as hospitals and nursing homes embrace voice assistants for elder care, many are missing the big-picture advantages of conversational healthcare. See why it’s important to incorporate voice into a larger messaging strategy.

R-E-S-P-E-C-T, Find Out What It Means to Customer Experience

R-E-S-P-E-C-T, Find Out What It Means to Customer Experience

Despite advancements in CRM systems, most of today’s customer service technology is self-centered. We want to use technology to learn about our customers and our interactions with them, ultimately to pursue our own business goals. This technology often fails to respect customers’ time. Find out why respect and customer experience go hand in hand.

Messaging Lets Customers Tell You Exactly What They Want

Messaging Drives One-to-One Marketing and Creates Learning Relationships

Customer-centricity is the name of the game in today’s mobile-first world. But whether you’re trying to follow the Five I’s of one-to-one marketing or focusing on fostering learning relationships, you need the right medium for customer conversations. Find out why messaging is the perfect fit for a one-to-one business.

It’s Time to Integrate Messaging into Your SaaS App

Integrate Messaging into Your SaaS App

Just about every tool you use and website you visit has that little chat bubble stuck in the bottom-right corner to let you know you can get in touch with customer service if necessary. But SaaS companies can go deeper with messaging. Direct messaging integration can facilitate communication between users and improve collaboration.