The Layer Retail Playbook

The Layer Retail Playbook

Retail digital execs: Here’s your playbook for winning in the mobile era Retail is at a crossroads, facing down the rise of mobile and this new era where everyone has a black screened device in their pocket at all times. Amazon is winning. But not necessarily for the reasons one might think. Amazon offers many […]

An Open Letter to Retail

Open Letter to Retail

Yes, retail can be saved Retail, You Have a Problem. I’m worried about you, retail. One of the first jobs I ever had was at Best Buy. I was just 16 years old and a much quieter individual at the time. Having to educate customers about new technologies really taught me how to have meaningful […]

Creating Cohesive Mobile Experiences that Drive Conversions Across Channels [Free Webinar with Branch and Layer]

Cohesive Mobile Experiences that Drive Conversions Across Channels [Free Webinar with Branch and Layer]

The Opportunity for Higher-Converting Mobile Experiences Mobile has been on the radar of businesses for over a decade. And yet, so many companies are struggling to deliver seamless digital experiences. The problem is that as consumers, we spend so much time bouncing from device to device, channel to channel, and platform to platform. Businesses have […]

How Messaging Helps Move e-Commerce Beyond the Shopping Cart

 The Outdated e-Commerce Shopping Cart Shopping cart experiences have always formed the bedrock of e-commerce. Customers spend time finding products on the merchant’s website or app, add those products to a digital shopping cart, and then follow the payment flow to check out. As the newcomer in retail in the 1990s, e-commerce needed to use […]

Introduction to the Conversational Economy Series

Discover the Conversational Economy The Conversational Economy series will explore the trends in business and technology that are taking us back to a relationship-based economy, where customers are treated as individuals, and where businesses no longer need to guess as to what their customers want. Commerce Rebooted Commerce used to be personal. We used to […]

The new unbundlers

The new unbundlers

The new unbundlers I’ve always loved the Jim Barksdale quote from the Netscape IPO roadshow: “There’s only two ways I know of to make money: bundling and unbundling” — mainly for its simplicity and truth that has stood the test of time and markets. Today, Amazon has emerged as the Apex Predator of bundlers. Amazon […]