Looking Back on the 2017 EyeforTravel San Francisco Summit

2017 EyeforTravel San Francisco Summit The theme for this year’s EyeforTravel San Francisco Summit was the Digital Big Bang—the need for the travel industry to adapt and keep pace with new digital competitors. Put simply, hotels need to find ways to compete with Airbnb and airlines can’t let OTAs take over. We had the privilege […]

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World-Class Messaging in Minutes

Guide to World-Class Messaging We know that messaging increases customer engagement and improves conversion. No matter what industry you’re in, a 1:1 customer conversation strategy can lead to business success. However, creating your own branded messaging experience might sound easier said than done. But did you know you can achieve world-class messaging in just a […]

FinovateSpring 2017: Bringing Financial Services Out of the Stone Age

Bringing Financial Services Out of the Stone Age The financial services industry is one of the most heavily affected by digital transformation. With such strict regulatory and security standards to adhere to, it’s no surprise that going digital has been a challenge. But just because digital transformation is difficult doesn’t mean banks and other financial […]

Have an EyeforTravel? How Messaging Creates an Edge in the Travel Industry

How Messaging Creates an Edge in the Travel Industry The travel industry is poised for booming gains in the coming years as the millennial market continues to mature. Millennials already make up about 20% of all international travel. Moving forward, this new experience generation will prove to be an ever-growing cash cow for airlines and […]

Concierge Commerce: Rebirth of a Salesman

The Rise and Fall of Mass Marketing Conversations have been the native interface for business since the dawn of commerce, and it has only been in the past 50 years or so of mass production and mass marketing that these conversations have been distorted or killed altogether. Even before the concept of sales, there was […]

How Web Summit Went from 0 to 60 (Thousand) in 7 Years

Web Summit Went from 0 to 60 (Thousand) If you frequently attend industry conferences, you know they aren’t all created equal. After a few different events, you start to notice the little things—the nuances of scheduling, networking, the speaker lineup, and “after hours” events. For the conference organizers, it’s all about delivering the best experience […]