Concierge Commerce: Rebirth of a Salesman

The Rise and Fall of Mass Marketing Conversations have been the native interface for business since the dawn of commerce, and it has only been in the past 50 years or so of mass production and mass marketing that these conversations have been distorted or killed altogether. Even before the concept of sales, there was […]

How Web Summit Went from 0 to 60 (Thousand) in 7 Years

Web Summit Went from 0 to 60 (Thousand) If you frequently attend industry conferences, you know they aren’t all created equal. After a few different events, you start to notice the little things—the nuances of scheduling, networking, the speaker lineup, and “after hours” events. For the conference organizers, it’s all about delivering the best experience […]

Messaging, Voice and Video: Asynchronous to Synchronous and Back Again

Messaging: Synchronous and Asynchronous We’ve been trained to expect friction in communications when we’re at work. But what about friction in communicating…about communicating? How many times have you been on a conference call, waiting 5 minutes and started wondering whether or not the other person would dial in? How many all-hands meetings have you coordinated […]

Persistence of Messaging: How Chat Has Become the Universal Experience

How Chat Has Become the Universal Experience Have you ever been surprised to hear your mobile phone ring? It seems like every time our phones ring now, we expect there to either be an emergency or some sort of spam. For the most part, people just don’t like phone calls anymore—but this isn’t exactly a […]

Why Chatbots Aren’t Enough for Your Messaging Strategy

Chatbots and Messaging Strategy It’s been just about a year since Facebook announced its support of chatbots in Messenger. This one announcement sparked “the year of the chatbot,” making automated messaging available to companies of all sizes. As messaging continues to solidify itself as the universal communication channel, chatbots will become integral parts of our […]

SMS vs. IP messaging in apps

App developers and product designers looking to add communications to their apps have a choice, and it’s an important one. They can tack on SMS texting functionality. Or they can build in-app messaging. SMS providers refer to the latter as IP messaging, which correctly describes the underlying technology. However, much like you wouldn’t describe a […]