Why Chatbots Aren’t Enough for Your Messaging Strategy

Chatbots and Messaging Strategy It’s been just about a year since Facebook announced its support of chatbots in Messenger. This one announcement sparked “the year of the chatbot,” making automated messaging available to companies of all sizes. As messaging continues to solidify itself as the universal communication channel, chatbots will become integral parts of our […]

SMS vs. IP messaging in apps

App developers and product designers looking to add communications to their apps have a choice, and it’s an important one. They can tack on SMS texting functionality. Or they can build in-app messaging. SMS providers refer to the latter as IP messaging, which correctly describes the underlying technology. However, much like you wouldn’t describe a […]

Messaging for the on-demand economy

If you live in the developed world, you likely have access to apps that let you order just about anything from the comfort of your couch. You can purchase groceries, cleaning services, or food delivery, call a car, or even arrange a doctor visit. Over the past few years the number of these on-demand apps […]

Dating apps need native communications

tl;dr: it’s all about intimacy and making an engaging connection. The explosive mainstreaming of dating apps such as Tinder has transformed the way human beings (on smartphones, anyway) find love. Far from the days of courtship via sonnets penned by candlelight, the window of opportunity has shortened to literally a blink of an eye, and […]

The benefits of building blocks

Every mobile or web application, consumer or enterprise, is built with the goal of providing value to its users — whether it’s booking a car, making a restaurant reservation, teaching them how to complete a task, or providing a fun and challenging gaming experience. Whatever the purpose of the application, making that experience exceptional should […]

The rise of the mobile mega niche

When the “Big Bang” of the modern Internet exploded more than 20 years ago, the first set of shockwaves impacted macro sectors like shopping, media and travel. And those shockwaves fundamentally altered the landscape for their offline counterparts. Fast forward to today, there isn’t a major sector that hasn’t been completed transformed by successive waves […]