Every app is a communications app

Anyone creating an app aspires to delight their users (period), because delightful apps win. Whether an app is centered around compelling content in sports, entertainment or news — or the focus is finding and buying a concert ticket or a t-shirt, booking a flight or hotel, or hailing a town car or taxi — enabling […]

Why messaging apps are so addictive

Today, there’s an app for just about everything. With all the amazing things our smartphones can do, there is one thing that hasn’t changed since the phone was first developed. No matter how advanced phones become, they are still communication devices — they connect people together. Though I can’t remember the last time I actually […]

Why contextual communications will mean better engagement in apps

ComScore published its U.S. Mobile App Report yesterday. Much of it is really interesting: mobile app usage increased 52% in the past year; on the whole we spend 42% of our overall app time on just one app; iPhone users earn 40% more income than Android users, for a few examples. But one small, somewhat […]

Communication – much more than just chat

At Layer we are building the open communications Layer for the internet. A building block that developers can use to add communications to their products, in a simple way, while maintaining full control of the experience. By definition, communication requires a source (sender), a message, a channel, and a destination (recipient). The matchmaking process, the […]

The new building blocks

As a product designer or application developer, the most important thing to focus on should be delighting your users. After all, the only part of the product that your user will interact with is the top layer, an interface. In order to get to that final, delightful experience as fast as possible, developers can go […]

Introducing Layer

The Internet needs an open communications layer—cross-platform, and free from an advertising supported business model. Developers that have tried to build rich, secure, scalable communications in their products know that it’s extremely hard to do right. Solving authentication, security, sync, offline messages, push notifications and a plethora of other problems is a challenge by itself. […]