The benefits of building blocks

Every mobile or web application, consumer or enterprise, is built with the goal of providing value to its users — whether it’s booking a car, making a restaurant reservation, teaching them how to complete a task, or providing a fun and challenging gaming experience. Whatever the purpose of the application, making that experience exceptional should […]

The rise of the mobile mega niche

When the “Big Bang” of the modern Internet exploded more than 20 years ago, the first set of shockwaves impacted macro sectors like shopping, media and travel. And those shockwaves fundamentally altered the landscape for their offline counterparts. Fast forward to today, there isn’t a major sector that hasn’t been completed transformed by successive waves […]

Every app is a communications app

Anyone creating an app aspires to delight their users (period), because delightful apps win. Whether an app is centered around compelling content in sports, entertainment or news — or the focus is finding and buying a concert ticket or a t-shirt, booking a flight or hotel, or hailing a town car or taxi — enabling […]

Why messaging apps are so addictive

Today, there’s an app for just about everything. With all the amazing things our smartphones can do, there is one thing that hasn’t changed since the phone was first developed. No matter how advanced phones become, they are still communication devices — they connect people together. Though I can’t remember the last time I actually […]

Why contextual communications will mean better engagement in apps

ComScore published its U.S. Mobile App Report yesterday. Much of it is really interesting: mobile app usage increased 52% in the past year; on the whole we spend 42% of our overall app time on just one app; iPhone users earn 40% more income than Android users, for a few examples. But one small, somewhat […]

Communication – much more than just chat

At Layer we are building the open communications Layer for the internet. A building block that developers can use to add communications to their products, in a simple way, while maintaining full control of the experience. By definition, communication requires a source (sender), a message, a channel, and a destination (recipient). The matchmaking process, the […]