Powering the Web Summit Messaging Experience in 2017 and Beyond

Powering the Web Summit Messaging Experience in 2017 and Beyond

After a crazy week in Lisbon for Web Summit 2017, we’re back to reality. This was the fourth year Layer partnered with Web Summit to power the conference’s messaging experience and the feedback just gets better every year. Check out our takeaways from this year’s event.

Your Brand, Your Experience, Your Data: Thoughts from Phocuswright 2017

Your Brand, Your Experience, Your Data: Thoughts from Phocuswright 2017

We are back to San Francisco after our first Phocuswright 2017 and feel collectively energized about who we met and what we learned throughout the week. Now that we’ve had some time to reflect, here are some of our key takeaways about how customer conversations fit into the future of travel.

Looking Back at Money20/20 2017

Looking Back at Money20/20 2017

After spending a week in Las Vegas for Money20/20, the Layer team has plenty to share. Financial services decision makers are all wondering the same thing—how can they get out ahead of the next big shifts in the industry? We talked to the attendees about how customer conversations can help them deliver future-proof experiences.

A Look Back at the 2017 Leadership in Digital Marketing Forum

A Look Back at the 2017 Leadership in Digital Marketing Forum

There were dozens of valuable keynotes, panel sessions, and fireside chats (including one by our own CEO, Ron Palmeri and Trunk Club Co-founder, John Tucker) at the 2017 Leadership in Digital Marketing Forum. Check out some of our key takeaways from the event, including the idea that brands are the sum of all customer experiences.

Customer Engagement a Major Focus at Mobile World Congress Americas 2017

Customer Engagement a Major Focus at Mobile World Congress Americas 2017

MWC Americas hosted over 21,000 attendees from 110 countries, which gave us a way to connect with a global community of decision makers. Because we’re all so hyper-connected, the show gave the Layer team a chance to meet in person with the relevant context established beforehand. Here are some key takeaways from the conference.

Looking Back at FinovateFall 2017

Looking Back at FinovateFall 2017

Now that we’re home from FinovateFall, I can look back and think about my key takeaways from both the thought leadership sessions and feedback for our on-stage pitch for the Layer Customer Conversation Platform. Here are three of the biggest themes from the event and two key use cases for messaging in the industry.