On Mobile, Contact Us Becomes Message Us

On Mobile, Contact Us Becomes Message Us

Mobile has changed consumer expectations in customer support. Long, frustrating phone calls were once acceptable, but now instant gratification is expected. And yet, the companies whose apps we use every day—retailers, banks and financial services firms, travel companies, etc.—are keeping their customer support processes in the desktop dark ages. It’s time to adapt.

Transforming the Retail Banking Customer Conversation

Transforming the Retail Banking Customer Conversation

Consumer expectations have reached a point that simply having a mobile banking experience isn’t enough. Retail banks have to question whether or not they’re delivering real value for consumers—or if they’re just replicating a creaky old website on mobile. Layer helps retail banks deliver real value to today’s mobile-first customers.

Transforming the Airline Customer Conversation

Transforming the Airline Customer Conversation

To keep up with the competition, airlines must succeed with digital transformation. However, rather than focusing on backend profitability, airlines should be driving digital transformation through feature-rich customer conversations. Unique customer conversations will help airlines regain control of the travel experience, maximize PRASM, and minimize CASM.

Transforming the Hospitality Customer Conversation

Transforming the Hospitality Customer Conversation

The hospitality industry can no longer rely on incremental improvements to mobile apps or minor web optimization efforts to maintain customer attention. As Millennials continue to become prime customers, the hospitality industry must embrace mobile messaging and customer conversations as the keys to market leadership. Find out how Layer can help.

Disney Is Taking Control of Its Digital Destiny—And So Should You

Disney Is Taking Control of Its Digital Destiny—And So Should You

The recent news that Disney is pulling all its content out of Netflix by 2019 and building its own streaming service makes one thing clear. Every company is a tech company. Even if your company isn’t as big as Disney, start thinking about how you can own (not rent) your digital experience. Find out how.

Where’s the Consumer in the Consumerization of IT?

Where’s the Consumer in the Consumerization of IT?

Consumerization of IT isn’t new. But something has been missing from conversations until now—consumers. Don’t just revamp internal systems and allow employees to use familiar technology. Make your consumer-facing systems and processes more user-friendly and create conversations that have lasting value.