Everything Web Summit does is to improve the recommendations that drive attendee experiences. The conference must make it easy to find the right people to talk to, structure those conversations, organize meetings, map out schedules and more.
This is why graph theory and mathematics are at the core of Web Summit—to collect and analyze all of the small data points that combine to create a better conference.
The underlying technology allows Web Summit to surface seldom-heard speakers across many fields, personalize session recommendations, and offer insight into specific people attendees should reach out to.
But creating many products (lanyards, registration software, recommendation systems, etc.) to improve the conference takes time. Creating a messaging infrastructure from scratch to drive the user interface could impact resources and compromise other efforts. This is why Web Summit looked for outside help.