Web Summit Went from 0 to 60 (Thousand)

If you frequently attend industry conferences, you know they aren’t all created equal.

After a few different events, you start to notice the little things—the nuances of scheduling, networking, the speaker lineup, and “after hours” events. For the conference organizers, it’s all about delivering the best experience possible to keep you coming back for more year after year.

This is why Paddy Cosgrave took a different approach when he started Web Summit back in 2010. While others were hiring event planners to organize conferences, Cosgrave and team hired engineers and data scientists to optimize the Web Summit experience.

But all data and engineering goes to waste if the attendee-facing experience falls flat.

In just 7 years, Web Summit has become the world’s largest and most important technology conference. With messaging at the core, the conference has gone from just 400 attendees in 2010 to over 60,000 expected in 2017.

What Makes the Web Summit Experience So Special?

What do you look for when you attend a conference? Everyone’s preferences are a bit different, but the keys to a great conference experience often come down to 3 key components:

Education: If you’re in the tech space, who better to learn from than people like Elon Musk, Reed Hastings, Jack Dorsey, Michael Dell and others like them? Web Summit makes a point of bringing in the very best speakers to teach attendees about the latest trends in the tech ecosystem.

Entertainment: Web Summit does more than just bring tech leaders together. The conference has positioned itself as a must-attend event from an entertainment standpoint. Guests like Bono, Tony Hawk, Eva Longoria, will.i.am, and more make Web Summit what it is—both during and after conference hours.

Networking: With over 60,000 attendees—68% of which are senior management—it’s hard to argue with the networking power of Web Summit. Whether you’re a startup or and established company, Web Summit can serve as more than a conference—it’s quickly becoming a universal tech marketplace.

The biggest problem at Web Summit might be the fact that you can’t possibly do (or see) it all. You can’t listen to all 650+ speakers and you can’t meet with more than 60,000 attendees—and trying to find which talks and networking opportunities suit you best might seem overwhelming.

This is why Web Summit’s greatest focus is on surfacing seldom-heard speakers, personalizing session recommendations, and offering insight into which attendees should set meetings with one another. With a Layer-powered messaging experience driving the conference, Web Summit has minimized friction and maximized attendee (and speaker) satisfaction.

Messaging—The Foundation for a Frictionless Conference Experience

Understanding that messaging has become the universal communication experience, Paddy Cosgrave and the Web Summit team started working with Layer in 2015 to take the conference experience to the next level. Web Summit was already creating lanyards, registration software, recommendation systems and more—and building a messaging experience from scratch just wasn’t possible.

Web Summit case study from Ivy Montgomery on Vimeo.

Combining Cosgrave’s focus on graph theory, engineering and data science with a customer-facing messaging interface has led to 98% attendee satisfaction. Some keys to this success are:

  • Frictionless group discussions among attendees
  • Seamless mix of asynchronous and synchronous communication for meetings
  • Real-time location data to make meeting in person quick and easy
  • The ability to share memories of the Web Summit experience

Web Summit is the first software company to create events and Cosgrave has proven that there’s science to this conference planning process. But as Web Summit introduces even more events around the world, the partnership with Layer to combine a powerful backend with a frictionless frontend will be critical for delivering valuable experiences.

If you want to learn more about how Layer has helped Web Summit delight conference attendees around the world, contact us today for a free demo of the customer conversation platform.