Imagine you’re on the road for business. You’ve been driving for hours, overnight, racing against the clock to get to an on-site client meeting. Before you start dozing off, you spot a rest stop and take advantage of a break to call home, check your emails, and get some shut-eye.

This is a simple scenario for the typical driver. But it’s not so easy for a trucker. Strict laws require truckers to keep detailed logs of their every movement and communicate them with fleet managers.

After 3+ years of deliberation, the Electronic Logging Device (ELD) Mandate has arrived to make this communication even more stressful.

For Shoaib Makani (CEO), Obaid Khan (Head of Operations), and Ryan Johns (CTO), co-founders of KeepTruckin, fleet communication and compliance challenges became a business opportunity in 2013.

The KeepTruckin Mission and Challenge

Makani and Khan founded KeepTruckin in 2013. They shared an understanding that the transportation industry was due for modernization—specifically in regards to trucker compliance.

After traveling to various truck stops across the country and interviewing drivers about their experiences with regulations, they set their objective.

KeepTruckin is on a mission to improve the efficiency and safety of America’s trucking industry by building great technology products for truck drivers and fleet managers.

“There’s a lot of deficiencies in the fleet management space,” said Johns. “Drivers sign up for independent work and to earn good money. Not to spend time with frustrating administrative workflows. At KeepTruckin, we want to be an industry leader in making transportation compliance easy.”

With the ELD Mandate going live in December 2017, KeepTruckin needed to address industry challenges with tracking driver hours of service and maintaining detailed logs on a near-real-time basis. All without adding disruptive work for drivers.

“We knew that if we put drivers first, we would win over our competitors. This meant improving communication between drivers and fleet managers as the ELD Mandate took effect. With problems at both ends of delivery, communication is key to keeping everyone in the loop. From the beginning, we saw that a messaging experience would be critical to addressing this challenge.”—Shoaib Makani

KeepTruckin and Layer Take Headaches Out of Compliance

The trucking industry pushed back against the ELD Mandate for years, challenging the regulation in Supreme Court cases multiple times. But it’s a bipartisan initiative that isn’t going anywhere. Compliance is something that truckers and fleet managers have to deal with.

That’s why KeepTruckin has been working with Layer since 2015. The Layer Customer Conversation Platform provides the messaging framework for efficient driver logs and communication between truckers and fleet managers.

KeepTruckin uses Layer to take the headache out of driver compliance—for both sides of the job.

KeepTruckin Layer customer conversation dashboard

On the left side, you see the fleet manager’s KeepTruckin dashboard built through Layer. The platform makes it easy for managers to audit driver logs, manage IFTA fuel taxes, and track vehicles in real time.

And on the right side, you see how drivers can use the iOS or Android app to provide updates to fleet managers. The messaging interface makes it easy for drivers to tell fleet managers what they’re doing and eliminates the complicated paper log workflows. KeepTruckin does all the compliance heavy lifting while drivers focus on the road ahead.

Since launching with Layer in 2015, KeepTruckin has become the top-rated Electronic Logbook App for iOS and Android. Now, the platform is trusted by over 300,000 drivers and 10,000 fleets across the country.

We’re proud to play a role in the ongoing success of KeepTruckin and we can’t wait to see what they do in the future.

This story is part of a weekly series covering the successes of Layer customers. Make sure to check in every Thursday for a new story about how companies are transforming industries with mobile messaging and customer conversations.