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Plug the Leaks in Your Sales Funnel

Plug the Holes in Your Sales Funnel

Mobile has changed buying behavior and, as a result, changed the sales funnel. Each stage of the sales funnel now becomes an opportunity for prospects to leak out to your competition. Forget the leaky sales funnel. Adopt a conversation-based approach to business to create a watertight customer journey.

The Aftermath Part 2: Why Some Retailers Lost the 2017 Holiday Shopping Season

The Aftermath Part 2: Why Some Retailers Lost the 2017 Holiday Shopping Season

When you hear about eCommerce growth rates of nearly 20% year-over-year, you may think that the rising tide will raise all boats. But in instead, some of the world’s biggest retail brands struggled this holiday spending season. Let’s take a closer look at 3 reasons some retailers fell short of holiday expectations.

Chatbot Success: Lessons Learned from Jobr by Monster

Chatbot Success: Lessons Learned from Jobr by Monster

Jobr can trust its Career Concierge to handle so many user inquiries that they don’t need anyone to manage the bot. Why are their results so different from the 70% of Facebook Messenger chatbots that fail? Jay Feng, Jobr Lead Data Scientist, explains how building a chatbot with Layer has pushed the marketplace app forward.

Twitter Is Not a Customer Support Strategy

Twitter Is Not a Customer Support Strategy

Twitter may feel like the best way to interact with the 90% of consumers who have used social to communicate with brands. But in reality, social customer support isn’t the key to crisis management. See why a more conversational approach to customer support is the best way to retain your customers.

Ahoy Makes Business Travel Easy with Layer

How Ahoy Uses Layer to Make Business Travel Easy

Ahoy is a flight booking and travel support service for businesses. We spoke to Ahoy Co-Founder and CTO, Bart Hernas, about how the company has evolved. Check out how they’re using the Layer Customer Conversation Platform to make business travel easy.

Real Estate Will Always be About Connecting Buyers and Sellers

Real Estate Will Always be About Connecting Buyers and Sellers

Reliance on digital services will only increase in the coming years. But no matter what new technology emerges, the real estate business will always be about connecting buyers and sellers. See how you can use new technology as a means to a customer-centric end.