Communications Apps: From WhatsApp, Facebook to Messaging and Conversations that boost engagement, sales and retention. | Layer

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Marketplace apps need native communications

The Web 1.0 model of Craigslist is giving way to focused mobile marketplaces that allow for a richer interaction between participants. Communication in marketplace apps creates trust: the more contextual and clear the communication in the app, the more trust is established. See why native communication is key to mobile marketplaces.

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Introducing Layer UI for Web

Messaging Best Practices

We are pleased to announce that Layer UI for Web is now generally available. Layer UI for Web extends the Layer Web SDK to include a library of customizable, commonly used widgets to be used for creating web-based messaging experiences. These widgets are intended to allow developers to focus on the look, feel and use-case […]

Building blocks for logistics: maps and notifications

Editor’s note: This is a cross-post from Mapbox‘s Peter Liu. It’s a sneak peek of a larger collaboration between Mapbox, the building block for maps, and Layer, the building block for communications. More to come! Technology is reinventing on-demand services to include everything from shipping to laundry, and the central innovation is realtime logistics. Delivery-on-demand […]

The rise of the mobile mega niche

When the “Big Bang” of the modern Internet exploded more than 20 years ago, the first set of shockwaves impacted macro sectors like shopping, media and travel. And those shockwaves fundamentally altered the landscape for their offline counterparts. Fast forward to today, there isn’t a major sector that hasn’t been completed transformed by successive waves […]

Every app is a communications app

Anyone creating an app aspires to delight their users (period), because delightful apps win. Whether an app is centered around compelling content in sports, entertainment or news — or the focus is finding and buying a concert ticket or a t-shirt, booking a flight or hotel, or hailing a town car or taxi — enabling […]