Real-time messaging with a conversational commerce platform to increase online sales, retention and maintain customer relationship. | Layer

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Conversational Marketing Is the Future, Here’s What You Need to Know

Messaging—The Past, Present, and Future of Voice Interfaces

People don’t want to answer cold calls, email back and forth, or use impersonal contact forms. They want rich, 1:1 conversations when and where they please. They want: conversational marketing. This is why conversational marketing is the future. Our CEO and Founder, Ron Palmeri, sees that future. Gartner sees it. And, judging by the fact […]

Plug the Leaks in Your Sales Funnel

Plug the Holes in Your Sales Funnel

Mobile has changed buying behavior and, as a result, changed the sales funnel. Each stage of the sales funnel now becomes an opportunity for prospects to leak out to your competition. Forget the leaky sales funnel. Adopt a conversation-based approach to business to create a watertight customer journey.

Creating Cohesive Mobile Experiences that Drive Conversions Across Channels [Free Webinar with Branch and Layer]

Cohesive Mobile Experiences that Drive Conversions Across Channels [Free Webinar with Branch and Layer]

The Opportunity for Higher-Converting Mobile Experiences Mobile has been on the radar of businesses for over a decade. And yet, so many companies are struggling to deliver seamless digital experiences. The problem is that as consumers, we spend so much time bouncing from device to device, channel to channel, and platform to platform. Businesses have […]

Add Presence to Your Conversations

Presence Has Shipped Presence is now generally available for Layer customers; and ready to tell you when your customers and contacts are: Presence can facilitate a number of tasks within the communications process: – Identifying users who are active within your application, and may need help from your staff – Identifying users who are available […]

Introduction to the Conversational Economy Series

Discover the Conversational Economy The Conversational Economy series will explore the trends in business and technology that are taking us back to a relationship-based economy, where customers are treated as individuals, and where businesses no longer need to guess as to what their customers want. Commerce Rebooted Commerce used to be personal. We used to […]

Webhooks for everyone

From the start we’ve architected Layer to not only be a world class messaging fabric, but also enable external services to interact with the platform and be notified of events on the platform as first class citizens. Last summer we’ve introduced the Platform API, that enables developers to manage conversations and messages in Layer. The […]