Conversational commerce boosts transactions between suppliers and customers via messaging platform. 5 Tips to increase engagement | Layer

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Conversational Marketing Is the Future, Here’s What You Need to Know

Messaging—The Past, Present, and Future of Voice Interfaces

People don’t want to answer cold calls, email back and forth, or use impersonal contact forms. They want rich, 1:1 conversations when and where they please. They want: conversational marketing. This is why conversational marketing is the future. Our CEO and Founder, Ron Palmeri, sees that future. Gartner sees it. And, judging by the fact […]

Using Conversational AI to Increase Your Lead Conversions

Plug the Holes in Your Sales Funnel

The chatbot craze began in 2016, but is already being replaced by the next big thing: full-fledged conversational AI. Juniper research believes conversational AI can cut business expenses by $8 Billion in less than 5 years. The potential cost savings benefits alone are enough for many enterprises to have their interests peaked, but conversational AI […]

What the CVS-Aetna Deal Means for Healthcare Experiences

What the CVS-Aetna Deal Means for Healthcare Experiences

The CVS-Aetna deal is a response to the undercurrent of disruption in healthcare delivery. But what does it say about how healthcare experiences will evolve for both patients and businesses?

Plug the Leaks in Your Sales Funnel

Plug the Holes in Your Sales Funnel

Mobile has changed buying behavior and, as a result, changed the sales funnel. Each stage of the sales funnel now becomes an opportunity for prospects to leak out to your competition. Forget the leaky sales funnel. Adopt a conversation-based approach to business to create a watertight customer journey.

Where Returns Fit in Retail Customer Conversations

Where Returns Fit in Retail Customer Conversations

For many retailers, the rush of holiday returns sparks a scramble to minimize losses. And while your bottom line is important, one thing is often forgotten in the “return as a necessary evil” mindset. The customer experience. See why smoother returns are critical in lifetime customer conversations.

KeepTruckin: Hassle-Free Compliance for 300,000 Drivers

KeepTruckin: Hassle-Free Compliance for 300,000 Drivers

KeepTruckin is on a mission to improve the efficiency and safety of America’s trucking industry by building great technology products for truck drivers and fleet managers. This meant building seamless, customer-centric experiences for both sides. See how Layer has helped KeepTruckin pursue its mission.