Conversational commerce boosts transactions between suppliers and customers via messaging platform. 5 Tips to increase engagement | Layer

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Conversational Marketing Is the Future, Here’s What You Need to Know

Messaging—The Past, Present, and Future of Voice Interfaces

People don’t want to answer cold calls, email back and forth, or use impersonal contact forms. They want rich, 1:1 conversations when and where they please. They want: conversational marketing. This is why conversational marketing is the future. Our CEO and Founder, Ron Palmeri, sees that future. Gartner sees it. And, judging by the fact […]

Using Conversational AI to Increase Your Lead Conversions

Plug the Holes in Your Sales Funnel

The chatbot craze began in 2016, but is already being replaced by the next big thing: full-fledged conversational AI. Juniper research believes conversational AI can cut business expenses by $8 Billion in less than 5 years. The potential cost savings benefits alone are enough for many enterprises to have their interests peaked, but conversational AI […]

Plug the Leaks in Your Sales Funnel

Plug the Holes in Your Sales Funnel

Mobile has changed buying behavior and, as a result, changed the sales funnel. Each stage of the sales funnel now becomes an opportunity for prospects to leak out to your competition. Forget the leaky sales funnel. Adopt a conversation-based approach to business to create a watertight customer journey.

Where Returns Fit in Retail Customer Conversations

Where Returns Fit in Retail Customer Conversations

For many retailers, the rush of holiday returns sparks a scramble to minimize losses. And while your bottom line is important, one thing is often forgotten in the “return as a necessary evil” mindset. The customer experience. See why smoother returns are critical in lifetime customer conversations.

The Aftermath Part 2: Why Some Retailers Lost the 2017 Holiday Shopping Season

The Aftermath Part 2: Why Some Retailers Lost the 2017 Holiday Shopping Season

When you hear about eCommerce growth rates of nearly 20% year-over-year, you may think that the rising tide will raise all boats. But in instead, some of the world’s biggest retail brands struggled this holiday spending season. Let’s take a closer look at 3 reasons some retailers fell short of holiday expectations.

Marketplace apps need native communications

The Web 1.0 model of Craigslist is giving way to focused mobile marketplaces that allow for a richer interaction between participants. Communication in marketplace apps creates trust: the more contextual and clear the communication in the app, the more trust is established. See why native communication is key to mobile marketplaces.