Conversational commerce boosts transactions between suppliers and customers via messaging platform. 5 Tips to increase engagement | Layer

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The Aftermath Part 2: Why Some Retailers Lost the 2017 Holiday Shopping Season

The Aftermath Part 2: Why Some Retailers Lost the 2017 Holiday Shopping Season

When you hear about eCommerce growth rates of nearly 20% year-over-year, you may think that the rising tide will raise all boats. But in instead, some of the world’s biggest retail brands struggled this holiday spending season. Let’s take a closer look at 3 reasons some retailers fell short of holiday expectations.

Conversational Commerce at Open Mobile Summit 2017

Conversational Commerce at Open Mobile Summit 2017

Now that we’ve caught up from Open Mobile Summit 2017 in our own backyard of San Francisco, we can reflect on what we learned. Check out why so many brands are wondering how to meet customers where they are and how the Layer Customer Conversation Platform can help.

Marketplace apps need native communications

The Web 1.0 model of Craigslist is giving way to focused mobile marketplaces that allow for a richer interaction between participants. Communication in marketplace apps creates trust: the more contextual and clear the communication in the app, the more trust is established. See why native communication is key to mobile marketplaces.

Customer Engagement a Major Focus at Mobile World Congress Americas 2017

Customer Engagement a Major Focus at Mobile World Congress Americas 2017

MWC Americas hosted over 21,000 attendees from 110 countries, which gave us a way to connect with a global community of decision makers. Because we’re all so hyper-connected, the show gave the Layer team a chance to meet in person with the relevant context established beforehand. Here are some key takeaways from the conference.

Looking Back at FinovateFall 2017

Looking Back at FinovateFall 2017

Now that we’re home from FinovateFall, I can look back and think about my key takeaways from both the thought leadership sessions and feedback for our on-stage pitch for the Layer Customer Conversation Platform. Here are three of the biggest themes from the event and two key use cases for messaging in the industry.

On Mobile, Contact Us Becomes Message Us

On Mobile, Contact Us Becomes Message Us

Mobile has changed consumer expectations in customer support. Long, frustrating phone calls were once acceptable, but now instant gratification is expected. And yet, the companies whose apps we use every day—retailers, banks and financial services firms, travel companies, etc.—are keeping their customer support processes in the desktop dark ages. It’s time to adapt.