Conversational commerce boosts transactions between suppliers and customers via messaging platform. 5 Tips to increase engagement | Layer

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Customer Engagement a Major Focus at Mobile World Congress Americas 2017

Customer Engagement a Major Focus at Mobile World Congress Americas 2017

MWC Americas hosted over 21,000 attendees from 110 countries, which gave us a way to connect with a global community of decision makers. Because we’re all so hyper-connected, the show gave the Layer team a chance to meet in person with the relevant context established beforehand. Here are some key takeaways from the conference.

Looking Back at FinovateFall 2017

Looking Back at FinovateFall 2017

Now that we’re home from FinovateFall, I can look back and think about my key takeaways from both the thought leadership sessions and feedback for our on-stage pitch for the Layer Customer Conversation Platform. Here are three of the biggest themes from the event and two key use cases for messaging in the industry.

On Mobile, Contact Us Becomes Message Us

On Mobile, Contact Us Becomes Message Us

Mobile has changed consumer expectations in customer support. Long, frustrating phone calls were once acceptable, but now instant gratification is expected. And yet, the companies whose apps we use every day—retailers, banks and financial services firms, travel companies, etc.—are keeping their customer support processes in the desktop dark ages. It’s time to adapt.

Transforming the Airline Customer Conversation

Transforming the Airline Customer Conversation

To keep up with the competition, airlines must succeed with digital transformation. However, rather than focusing on backend profitability, airlines should be driving digital transformation through feature-rich customer conversations. Unique customer conversations will help airlines regain control of the travel experience, maximize PRASM, and minimize CASM.

Creating Delightful Moments Throughout the Entire Customer Journey

Creating Delightful Moments Throughout the Entire Customer Journey

For many business leaders, keeping up with new technologies like artificial intelligence, machine learning, and chatbots is enough to draw all attention. But as you navigate these new technologies, there’s something more important to focus on—the customer. Our new white paper tells you how to create delightful moments throughout the digital customer journey.

MobileBeat 2017 Replay: How to Make E-commerce More Customer-Centric

How to Make Ecommerce More Customer-Centric

Customer-centric e-commerce is about more than throwing a chatbot on a website or having multiple channels available to engage with consumers. You need the right technology in place to take a real-time, conversational approach to selling. Find out how to make a more engaging e-commerce experience.