Conversational commerce boosts transactions between suppliers and customers via messaging platform. 5 Tips to increase engagement | Layer

Posts

Transforming the Airline Customer Conversation

Transforming the Airline Customer Conversation

To keep up with the competition, airlines must succeed with digital transformation. However, rather than focusing on backend profitability, airlines should be driving digital transformation through feature-rich customer conversations. Unique customer conversations will help airlines regain control of the travel experience, maximize PRASM, and minimize CASM.

Creating Delightful Moments Throughout the Entire Customer Journey

Creating Delightful Moments Throughout the Entire Customer Journey

For many business leaders, keeping up with new technologies like artificial intelligence, machine learning, and chatbots is enough to draw all attention. But as you navigate these new technologies, there’s something more important to focus on—the customer. Our new white paper tells you how to create delightful moments throughout the digital customer journey.

MobileBeat 2017 Replay: How to Make E-commerce More Customer-Centric

How to Make Ecommerce More Customer-Centric

Customer-centric e-commerce is about more than throwing a chatbot on a website or having multiple channels available to engage with consumers. You need the right technology in place to take a real-time, conversational approach to selling. Find out how to make a more engaging e-commerce experience.

Where’s the Consumer in the Consumerization of IT?

Where’s the Consumer in the Consumerization of IT?

Consumerization of IT isn’t new. But something has been missing from conversations until now—consumers. Don’t just revamp internal systems and allow employees to use familiar technology. Make your consumer-facing systems and processes more user-friendly and create conversations that have lasting value.

Set User Expectations in Messaging with Presence

Set User Expectations in Messaging with Presence

Presence Information Boosts Engagement (if Done Right) Do you remember when AOL Instant Messenger took the world by storm? It’s hard to believe that the chat app that popularized desktop instant messaging is over 20 years old now. You might not use AIM anymore, but take a look at your modern messaging apps. You’ll notice […]

Introducing the Layer Conversation Design System

Discover Layer’s Conversation Design System!

Bringing Design System Thinking to Layer Last year, we launched the Messaging Design Kit – an effort to help designers, developers and product managers imagine their ideal messaging experience. With over 10,000 downloads and 900 upvotes on Product Hunt, the Design Kit v1 was a great way for us to move the discipline of conversation […]