A customer conversation platform is bound to increase social engagement and sales conversion. 5 customer messaging tips! | Layer


Conversational Marketing Is the Future, Here’s What You Need to Know

Messaging—The Past, Present, and Future of Voice Interfaces

People don’t want to answer cold calls, email back and forth, or use impersonal contact forms. They want rich, 1:1 conversations when and where they please. They want: conversational marketing. This is why conversational marketing is the future. Our CEO and Founder, Ron Palmeri, sees that future. Gartner sees it. And, judging by the fact […]

Using Conversational AI to Increase Your Lead Conversions

Plug the Holes in Your Sales Funnel

The chatbot craze began in 2016, but is already being replaced by the next big thing: full-fledged conversational AI. Juniper research believes conversational AI can cut business expenses by $8 Billion in less than 5 years. The potential cost savings benefits alone are enough for many enterprises to have their interests peaked, but conversational AI […]

Plug the Leaks in Your Sales Funnel

Plug the Holes in Your Sales Funnel

Mobile has changed buying behavior and, as a result, changed the sales funnel. Each stage of the sales funnel now becomes an opportunity for prospects to leak out to your competition. Forget the leaky sales funnel. Adopt a conversation-based approach to business to create a watertight customer journey.

Where Returns Fit in Retail Customer Conversations

Where Returns Fit in Retail Customer Conversations

For many retailers, the rush of holiday returns sparks a scramble to minimize losses. And while your bottom line is important, one thing is often forgotten in the “return as a necessary evil” mindset. The customer experience. See why smoother returns are critical in lifetime customer conversations.

The Aftermath Part 1: 2017 Holiday Shopping by the Numbers

2017 Holiday Shopping by the Numbers

It will take time to get the full picture of 2017 holiday spending. However, now that we’ve had some time to watch the eCommerce stats come in, let’s take a look at the spending season by the numbers so far. Who won this year and why?

Twitter Is Not a Customer Support Strategy

Twitter Is Not a Customer Support Strategy

Twitter may feel like the best way to interact with the 90% of consumers who have used social to communicate with brands. But in reality, social customer support isn’t the key to crisis management. See why a more conversational approach to customer support is the best way to retain your customers.