A customer conversation platform is bound to increase social engagement and sales conversion. 5 customer messaging tips! | Layer

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Powering the Web Summit Messaging Experience in 2017 and Beyond

Powering the Web Summit Messaging Experience in 2017 and Beyond

After a crazy week in Lisbon for Web Summit 2017, we’re back to reality. This was the fourth year Layer partnered with Web Summit to power the conference’s messaging experience and the feedback just gets better every year. Check out our takeaways from this year’s event.

Your Brand, Your Experience, Your Data: Thoughts from Phocuswright 2017

Your Brand, Your Experience, Your Data: Thoughts from Phocuswright 2017

We are back to San Francisco after our first Phocuswright 2017 and feel collectively energized about who we met and what we learned throughout the week. Now that we’ve had some time to reflect, here are some of our key takeaways about how customer conversations fit into the future of travel.

How Saltside Uses Layer to Power eCommerce in Developing Countries

How Saltside Uses Layer to Power eCommerce in Developing Countries

Saltside set out to create the largest, fastest, and safest online marketplaces for people in emerging markets. They knew they needed messaging and notifications to keep users connected, but faced a build vs. buy dilemma. See why Saltside chose the Layer Customer Conversation Platform to achieve its goals.

Facilitating the Lifetime Customer Conversation

Facilitating the Lifetime Customer Conversation

It’s time to bring sales and support back together. Back to the 1:1 relationships we had before mass marketing and the internet. That’s the premise I set in Part 1 of this two-part series. But what I’ve found is that getting people on board with this concept isn’t the problem. You’re probably already spending time […]

The Psychology of Upselling

The Psychology of Upselling

Everyone has a horror story where they had to call customer support to solve a problem only to receive an untimely sales pitch. How can you upsell successfully and create a more loyal, profitable customer base? Don’t just focus on making another sale. Focus on lifetime customer conversations that naturally deliver more value over time.

Rethinking the Pursuit of Customer Conversation Automation

Rethinking the Pursuit of Customer Conversation Automation

Chatbots, machine learning, and artificial intelligence all make it easier to take a more hands-off approach to customer conversations. But is that really the best idea? If you’re trying to automate engagement because you think that’s what consumers want, it’s time to take a closer look at the state of customer conversations.