Think about customer conversation: 10 design, content, traffic and conversion tips for meaningful online customer experiences. | Layer

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Webinar Replay: Building a Successful Customer-Centric Approach to Digital Transformation

Webinar Replay: Building a Successful Customer-Centric Approach to Digital Transformation

If you’re looking at digital transformation and wondering where to start, it’s time to focus on transforming the customer experience with messaging.

Customers Are People, Not Just Accounts—Let’s Start Treating Them That Way

Customers Are People, Not Just Accounts I was walking by the Ferry Building in San Francisco recently and a poster in the window of a big bank caught my eye. It said: “Customers want to be treated as people, not accounts.” It’s a simple statement, but it’s so true no matter what industry you’re in—especially […]

Messaging: Do You Have to Worry About Sorting Conversations?

Sorting Conversations Messaging 101 Series: Do You Have to Worry About Sorting Conversations? Think about how your text messages are sorted on your phone. Every time a new message comes in, it appears at the top of your conversation list and stands out from the rest of the threads. But what if the UI didn’t […]

Messaging 101 Series: Choosing Between Single and Multi-Thread Conversations

The basic conversation list is a fundamental UI component for any messaging experience. After all, you can’t have conversations with users if they can’t locate the messages. Regardless of your specific use case, the way you present the conversation list to users matters. Any friction in the experience could be the difference between creating a […]

Trunk Club Conversions Jump 54% With Layer

It’s an age-old question in the e-commerce space: how do you create a high-touch online experience that mimics the personal attention customers receive in a store? Trunk Club, a Nordstrom-owned company where personal stylists handpick boxes of clothing for customers, figured out the secret after some trial and error—eventually increasing conversions by 54% using Layer. […]