Interact with customers through a messaging and conversational platform to enhance your customer relationship experience. | Layer

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Plug the Leaks in Your Sales Funnel

Plug the Holes in Your Sales Funnel

Mobile has changed buying behavior and, as a result, changed the sales funnel. Each stage of the sales funnel now becomes an opportunity for prospects to leak out to your competition. Forget the leaky sales funnel. Adopt a conversation-based approach to business to create a watertight customer journey.

The Aftermath Part 1: 2017 Holiday Shopping by the Numbers

2017 Holiday Shopping by the Numbers

It will take time to get the full picture of 2017 holiday spending. However, now that we’ve had some time to watch the eCommerce stats come in, let’s take a look at the spending season by the numbers so far. Who won this year and why?

Travel Companies: Focus on Customer Conversation Over Solicitation

Travel Companies: Focus on Customer Conversation

Disruption in the travel industry shouldn’t feel disruptive. The customer communications strategies that used to work now feel more like solicitations. And travelers are starting to tune brands out. See how you can make customer conversations more delightful at every stage of the journey.

Facilitating the Lifetime Customer Conversation

Facilitating the Lifetime Customer Conversation

It’s time to bring sales and support back together. Back to the 1:1 relationships we had before mass marketing and the internet. That’s the premise I set in Part 1 of this two-part series. But what I’ve found is that getting people on board with this concept isn’t the problem. You’re probably already spending time […]

Rethinking the Pursuit of Customer Conversation Automation

Rethinking the Pursuit of Customer Conversation Automation

Chatbots, machine learning, and artificial intelligence all make it easier to take a more hands-off approach to customer conversations. But is that really the best idea? If you’re trying to automate engagement because you think that’s what consumers want, it’s time to take a closer look at the state of customer conversations.

Voice and the Elderly—There’s More to the Conversation

Voice and the Elderly—There’s More to the Conversation

Voice is the most natural messaging interface for the elderly and has the power to change healthcare as we know it. But as hospitals and nursing homes embrace voice assistants for elder care, many are missing the big-picture advantages of conversational healthcare. See why it’s important to incorporate voice into a larger messaging strategy.