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Your Brand, Your Experience, Your Data: Thoughts from Phocuswright 2017

Your Brand, Your Experience, Your Data: Thoughts from Phocuswright 2017

We are back to San Francisco after our first Phocuswright 2017 and feel collectively energized about who we met and what we learned throughout the week. Now that we’ve had some time to reflect, here are some of our key takeaways about how customer conversations fit into the future of travel.

Visual Expression: Saying it better with Tenor GIFs

This is a guest post by Frank Nawabi, co-founder and head of business development at Tenor Getting your point across in a mobile message can be frustrating. You have a thought or feeling stuck in your head. It’s a hassle to type everything out in that small text box. An emoji just doesn’t cut it. […]

Messaging 101 Series: Choosing Between Single and Multi-Thread Conversations

The basic conversation list is a fundamental UI component for any messaging experience. After all, you can’t have conversations with users if they can’t locate the messages. Regardless of your specific use case, the way you present the conversation list to users matters. Any friction in the experience could be the difference between creating a […]

Trunk Club Conversions Jump 54% With Layer

It’s an age-old question in the e-commerce space: how do you create a high-touch online experience that mimics the personal attention customers receive in a store? Trunk Club, a Nordstrom-owned company where personal stylists handpick boxes of clothing for customers, figured out the secret after some trial and error—eventually increasing conversions by 54% using Layer. […]

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Designing our growth tooling

At Layer we believe great developer relationships can be cultivated logically and respectfully alongside brilliant engineering. We recognize that our success is directly tied to our customers’ success. We’re implementing systems, tools, and processes to ensure every app creator that tries Layer has a great experience and is effectively and fully supported. We’ve designed our […]

Spotlight on a Layer user: Pop

The idea for Pop was born far from its San Francisco headquarters. Founder and CEO Joshua Nguyen was traversing the highlands in Burma with a guide, some 20 miles from a hot guerilla zone. A former product executive at Flickr and Tumblr, he’d come to this place to clear his head and decide on his […]