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Conversational Commerce at Open Mobile Summit 2017

Conversational Commerce at Open Mobile Summit 2017

Now that we’ve caught up from Open Mobile Summit 2017 in our own backyard of San Francisco, we can reflect on what we learned. Check out why so many brands are wondering how to meet customers where they are and how the Layer Customer Conversation Platform can help.

The Aftermath Part 1: 2017 Holiday Shopping by the Numbers

2017 Holiday Shopping by the Numbers

It will take time to get the full picture of 2017 holiday spending. However, now that we’ve had some time to watch the eCommerce stats come in, let’s take a look at the spending season by the numbers so far. Who won this year and why?

How Saltside Uses Layer to Power eCommerce in Developing Countries

How Saltside Uses Layer to Power eCommerce in Developing Countries

Saltside set out to create the largest, fastest, and safest online marketplaces for people in emerging markets. They knew they needed messaging and notifications to keep users connected, but faced a build vs. buy dilemma. See why Saltside chose the Layer Customer Conversation Platform to achieve its goals.

Rethinking the Pursuit of Customer Conversation Automation

Rethinking the Pursuit of Customer Conversation Automation

Chatbots, machine learning, and artificial intelligence all make it easier to take a more hands-off approach to customer conversations. But is that really the best idea? If you’re trying to automate engagement because you think that’s what consumers want, it’s time to take a closer look at the state of customer conversations.

Voxeet and Layer Partnership: Better Conversations Together

Voxeet and Layer Partnership: Better Conversations Together

Voxeet and Layer Improve Lifetime Customer Conversations At Layer, we believe in messaging as the universal experience. Mobile has completely changed the way we communicate, and messaging interfaces present a conversation experience that we can all understand. But no matter how much consumers love messaging, there’s a time and place for synchronous forms of communication […]

A Look Back at the 2017 Leadership in Digital Marketing Forum

A Look Back at the 2017 Leadership in Digital Marketing Forum

There were dozens of valuable keynotes, panel sessions, and fireside chats (including one by our own CEO, Ron Palmeri and Trunk Club Co-founder, John Tucker) at the 2017 Leadership in Digital Marketing Forum. Check out some of our key takeaways from the event, including the idea that brands are the sum of all customer experiences.