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The Aftermath Part 1: 2017 Holiday Shopping by the Numbers

2017 Holiday Shopping by the Numbers

It will take time to get the full picture of 2017 holiday spending. However, now that we’ve had some time to watch the eCommerce stats come in, let’s take a look at the spending season by the numbers so far. Who won this year and why?

Rethinking the Pursuit of Customer Conversation Automation

Rethinking the Pursuit of Customer Conversation Automation

Chatbots, machine learning, and artificial intelligence all make it easier to take a more hands-off approach to customer conversations. But is that really the best idea? If you’re trying to automate engagement because you think that’s what consumers want, it’s time to take a closer look at the state of customer conversations.

A Look Back at the 2017 Leadership in Digital Marketing Forum

A Look Back at the 2017 Leadership in Digital Marketing Forum

There were dozens of valuable keynotes, panel sessions, and fireside chats (including one by our own CEO, Ron Palmeri and Trunk Club Co-founder, John Tucker) at the 2017 Leadership in Digital Marketing Forum. Check out some of our key takeaways from the event, including the idea that brands are the sum of all customer experiences.

Looking Back at FinovateFall 2017

Looking Back at FinovateFall 2017

Now that we’re home from FinovateFall, I can look back and think about my key takeaways from both the thought leadership sessions and feedback for our on-stage pitch for the Layer Customer Conversation Platform. Here are three of the biggest themes from the event and two key use cases for messaging in the industry.

Securing the Customer Conversation

Securing the Customer Conversation

We recently achieved full HIPAA compliance, demonstrating our ongoing commitment to powering the next generation of healthcare technology and increasing customer/patient confidence. But our commitment to security goes beyond the healthcare industry to financial services and other regulated industries. Layer is built from the ground up with security in mind.

Transforming the Airline Customer Conversation

Transforming the Airline Customer Conversation

To keep up with the competition, airlines must succeed with digital transformation. However, rather than focusing on backend profitability, airlines should be driving digital transformation through feature-rich customer conversations. Unique customer conversations will help airlines regain control of the travel experience, maximize PRASM, and minimize CASM.