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Customer Engagement a Major Focus at Mobile World Congress Americas 2017

Customer Engagement a Major Focus at Mobile World Congress Americas 2017

MWC Americas hosted over 21,000 attendees from 110 countries, which gave us a way to connect with a global community of decision makers. Because we’re all so hyper-connected, the show gave the Layer team a chance to meet in person with the relevant context established beforehand. Here are some key takeaways from the conference.

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World-Class Messaging in Minutes

Guide to World-Class Messaging We know that messaging increases customer engagement and improves conversion. No matter what industry you’re in, a 1:1 customer conversation strategy can lead to business success. However, creating your own branded messaging experience might sound easier said than done. But did you know you can achieve world-class messaging in just a […]

Messaging, Voice and Video: Asynchronous to Synchronous and Back Again

Messaging: Synchronous and Asynchronous We’ve been trained to expect friction in communications when we’re at work. But what about friction in communicating…about communicating? How many times have you been on a conference call, waiting 5 minutes and started wondering whether or not the other person would dial in? How many all-hands meetings have you coordinated […]

Getting started with Layer and Parse

Layer is a complete building block for communications. Parse is a great backend-as-a-service solution. A good portion of the developers building with Layer also use Parse. We want to make it even easier to get started when using the services jointly. The Layer Parse iOS Example lets app creators more efficiently create a fully-featured messaging […]

Introducing Atlas: Open Source Messaging UI Components for Layer

Let’s face it: modern application development is hard. Savvy consumers demand the world from developers: applications that are elegantly designed, buttery smooth, and well integrated with the services and content they love. At Layer, we believe the future is a world of more intimate, connected, digital experiences where applications are woven together with the most […]

Why messaging apps are so addictive

Today, there’s an app for just about everything. With all the amazing things our smartphones can do, there is one thing that hasn’t changed since the phone was first developed. No matter how advanced phones become, they are still communication devices — they connect people together. Though I can’t remember the last time I actually […]