Messaging and conversation experience designed for customers: How to boost social engagement and sales conversion? | Layer

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Powering the Web Summit Messaging Experience in 2017 and Beyond

Powering the Web Summit Messaging Experience in 2017 and Beyond

After a crazy week in Lisbon for Web Summit 2017, we’re back to reality. This was the fourth year Layer partnered with Web Summit to power the conference’s messaging experience and the feedback just gets better every year. Check out our takeaways from this year’s event.

Your Brand, Your Experience, Your Data: Thoughts from Phocuswright 2017

Your Brand, Your Experience, Your Data: Thoughts from Phocuswright 2017

We are back to San Francisco after our first Phocuswright 2017 and feel collectively energized about who we met and what we learned throughout the week. Now that we’ve had some time to reflect, here are some of our key takeaways about how customer conversations fit into the future of travel.

Facilitating the Lifetime Customer Conversation

Facilitating the Lifetime Customer Conversation

It’s time to bring sales and support back together. Back to the 1:1 relationships we had before mass marketing and the internet. That’s the premise I set in Part 1 of this two-part series. But what I’ve found is that getting people on board with this concept isn’t the problem. You’re probably already spending time […]

Beyond Messaging—Building the Lifetime Customer Conversation

Beyond Messaging—Building the Lifetime Customer Conversation

Omnichannel appears to be the perfect response to mobile-first consumers. However, omnichannel doesn’t overcome the roadblock to more conversational business—traditional organizational siloes. Rather than viewing mobile messaging or other omnichannel tools as an endgame, it’s time to look at the bigger picture and organize your business around the lifetime customer conversation.

Marketplace apps need native communications

The Web 1.0 model of Craigslist is giving way to focused mobile marketplaces that allow for a richer interaction between participants. Communication in marketplace apps creates trust: the more contextual and clear the communication in the app, the more trust is established. See why native communication is key to mobile marketplaces.

Voice and the Elderly—There’s More to the Conversation

Voice and the Elderly—There’s More to the Conversation

Voice is the most natural messaging interface for the elderly and has the power to change healthcare as we know it. But as hospitals and nursing homes embrace voice assistants for elder care, many are missing the big-picture advantages of conversational healthcare. See why it’s important to incorporate voice into a larger messaging strategy.