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Plug the Leaks in Your Sales Funnel

Plug the Holes in Your Sales Funnel

Mobile has changed buying behavior and, as a result, changed the sales funnel. Each stage of the sales funnel now becomes an opportunity for prospects to leak out to your competition. Forget the leaky sales funnel. Adopt a conversation-based approach to business to create a watertight customer journey.

The Aftermath Part 2: Why Some Retailers Lost the 2017 Holiday Shopping Season

The Aftermath Part 2: Why Some Retailers Lost the 2017 Holiday Shopping Season

When you hear about eCommerce growth rates of nearly 20% year-over-year, you may think that the rising tide will raise all boats. But in instead, some of the world’s biggest retail brands struggled this holiday spending season. Let’s take a closer look at 3 reasons some retailers fell short of holiday expectations.

The Aftermath Part 1: 2017 Holiday Shopping by the Numbers

2017 Holiday Shopping by the Numbers

It will take time to get the full picture of 2017 holiday spending. However, now that we’ve had some time to watch the eCommerce stats come in, let’s take a look at the spending season by the numbers so far. Who won this year and why?

Twitter Is Not a Customer Support Strategy

Twitter Is Not a Customer Support Strategy

Twitter may feel like the best way to interact with the 90% of consumers who have used social to communicate with brands. But in reality, social customer support isn’t the key to crisis management. See why a more conversational approach to customer support is the best way to retain your customers.

Travel Companies: Focus on Customer Conversation Over Solicitation

Travel Companies: Focus on Customer Conversation

Disruption in the travel industry shouldn’t feel disruptive. The customer communications strategies that used to work now feel more like solicitations. And travelers are starting to tune brands out. See how you can make customer conversations more delightful at every stage of the journey.

Financial Services Disruption: Opportunity or Burden?

Financial Services Disruption: Opportunity or Burden?

Disruption is an ever-present challenge for incumbent financial services brands. You have two options—view disruption as a burden and take a defensive approach; or see it as an opportunity and adapt proactively. See how you can claim the innovation opportunity by improving the customer experience.