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What the CVS-Aetna Deal Means for Healthcare Experiences

What the CVS-Aetna Deal Means for Healthcare Experiences

The CVS-Aetna deal is a response to the undercurrent of disruption in healthcare delivery. But what does it say about how healthcare experiences will evolve for both patients and businesses?

Plug the Leaks in Your Sales Funnel

Plug the Holes in Your Sales Funnel

Mobile has changed buying behavior and, as a result, changed the sales funnel. Each stage of the sales funnel now becomes an opportunity for prospects to leak out to your competition. Forget the leaky sales funnel. Adopt a conversation-based approach to business to create a watertight customer journey.

Where Returns Fit in Retail Customer Conversations

Where Returns Fit in Retail Customer Conversations

For many retailers, the rush of holiday returns sparks a scramble to minimize losses. And while your bottom line is important, one thing is often forgotten in the “return as a necessary evil” mindset. The customer experience. See why smoother returns are critical in lifetime customer conversations.

Conversational Commerce at Open Mobile Summit 2017

Conversational Commerce at Open Mobile Summit 2017

Now that we’ve caught up from Open Mobile Summit 2017 in our own backyard of San Francisco, we can reflect on what we learned. Check out why so many brands are wondering how to meet customers where they are and how the Layer Customer Conversation Platform can help.

Chatbot Success: Lessons Learned from Jobr by Monster

Chatbot Success: Lessons Learned from Jobr by Monster

Jobr can trust its Career Concierge to handle so many user inquiries that they don’t need anyone to manage the bot. Why are their results so different from the 70% of Facebook Messenger chatbots that fail? Jay Feng, Jobr Lead Data Scientist, explains how building a chatbot with Layer has pushed the marketplace app forward.

The Aftermath Part 1: 2017 Holiday Shopping by the Numbers

2017 Holiday Shopping by the Numbers

It will take time to get the full picture of 2017 holiday spending. However, now that we’ve had some time to watch the eCommerce stats come in, let’s take a look at the spending season by the numbers so far. Who won this year and why?