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Posts

Marketplace apps need native communications

The Web 1.0 model of Craigslist is giving way to focused mobile marketplaces that allow for a richer interaction between participants. Communication in marketplace apps creates trust: the more contextual and clear the communication in the app, the more trust is established. See why native communication is key to mobile marketplaces.

Looking Back on the 2017 EyeforTravel San Francisco Summit

2017 EyeforTravel San Francisco Summit The theme for this year’s EyeforTravel San Francisco Summit was the Digital Big Bang—the need for the travel industry to adapt and keep pace with new digital competitors. Put simply, hotels need to find ways to compete with Airbnb and airlines can’t let OTAs take over. We had the privilege […]

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World-Class Messaging in Minutes

Guide to World-Class Messaging We know that messaging increases customer engagement and improves conversion. No matter what industry you’re in, a 1:1 customer conversation strategy can lead to business success. However, creating your own branded messaging experience might sound easier said than done. But did you know you can achieve world-class messaging in just a […]

FinovateSpring 2017: Bringing Financial Services Out of the Stone Age

Bringing Financial Services Out of the Stone Age The financial services industry is one of the most heavily affected by digital transformation. With such strict regulatory and security standards to adhere to, it’s no surprise that going digital has been a challenge. But just because digital transformation is difficult doesn’t mean banks and other financial […]

Have an EyeforTravel? How Messaging Creates an Edge in the Travel Industry

How Messaging Creates an Edge in the Travel Industry The travel industry is poised for booming gains in the coming years as the millennial market continues to mature. Millennials already make up about 20% of all international travel. Moving forward, this new experience generation will prove to be an ever-growing cash cow for airlines and […]

Persistence of Messaging: How Chat Has Become the Universal Experience

How Chat Has Become the Universal Experience Have you ever been surprised to hear your mobile phone ring? It seems like every time our phones ring now, we expect there to either be an emergency or some sort of spam. For the most part, people just don’t like phone calls anymore—but this isn’t exactly a […]