After an amazing week in Lisbon for Web Summit 2017, I’m back to reality.

And on the one hand, it’s great to be home and get back into my normal rhythm. But at the same time, there’s nothing quite like the Web Summit experience.

It’s exhausting, but where else do you get to have conversations with New York Times reporters, VC leaders from foreign countries, the former Prime Minister of Greece, Caitlyn Jenner, and so many others?

With so much going on at Web Summit, it would be easy to get lost in the shuffle and miss out on connecting with so many great people.

The Web Summit app goes a long way to solving this problem and we’re happy that Layer can play such a critical role in making the messaging experience possible.

Conversations Are the Heart of Web Summit

“Use the app. Use the messaging to connect. Text Al Gore.”

Powering the Web Summit Messaging Experience in 2017

These were the words Paddy Cosgrave, Founder and CEO of Web Summit, used to kick off the 60,000+ person event. And he wasn’t even joking.

Right from the start, you hear how committed Cosgrave and the Web Summit team are to messaging as the natural way for global attendees to communicate and meet one another. But it’s not just that people prefer messaging to other channels.

It’s that Layer-powered messaging helps attendees create a more personal Web Summit experience. The conversations that our partnership makes possible are what make the conference experience so special.

You get to connect with exactly who you want in a way that blurs the line between work and enjoyment. Whether you have to set a business meeting or meet up with people at the nightly events, the barrier to communication is just so low.

“Web Summit connects the world of tech. Layer gives it a voice.”—Jim Hunter, Chief Scientist of Greenwave Systems

Powering the Web Summit Messaging Experience in 2017

This quote from our partner Jim Hunter perfectly sums up how we fit into the Web Summit experience. It’s a partnership we’ve been proud of for the last 4 years and we’re excited to continue working with the team to make it even easier for attendees to connect.

Conversations Aren’t Just the Future of Conferences

The Web Summit experience sets an example that any other conference should strive to match. For Web Summit, conversations are a key pillar to delivering that experience. But for us at Layer, conversations aren’t just the future of conferences—they’re the future of business.

After meeting with so many leaders from different industries, it feels like we aren’t the only ones with that thought.

Whether you’re in retail, banking, healthcare, hospitality, or any other industry, customer conversations drive business forward. There are so many things competing for consumer attention, so these conversations have to be quick and efficient like they are at Web Summit.

When mobile messaging is at the core of customer conversations, you make it so easy for consumers to discover exactly what they need from you, exactly when they need it. It’s this kind of seamless experience that Web Summit attendees expect at the conference and strive to create for their own businesses.

Looking Ahead with Web Summit

As if the main Web Summit conference wasn’t enough, Paddy Cosgrave and the team will be hosting the Collision Conference in New Orleans next May. We’re excited to continue our work with the Web Summit app experience and help Collision continue as the fastest growing tech conference in America.

If you’re also recovering from Web Summit or you’re planning on meeting us in New Orleans for Collision, we’d love to hear from you! Let us know what you think of the conference app experience and how we might be able to improve your conversations with other attendees.