Amidst a headline-grabbing Inauguration Day in the United States, the World Economic Forum took place for the 46th straight year in Davos, a Swiss resort in the eastern Alps.

For years, the World Economic Forum has served as a forum for resolving international conflict and fostering global collaboration. For example, 2017 marked the first time China’s head of state was invited to (and attended) the World Economic Forum—a major step forward in advancing global discourse.

However, the World Economic Forum faces one consistent problem—language barriers. When you bring together 2,500 business, social, religious, and academic leaders from over 100 different countries, you’re bringing together many different subtleties in communication that are bound to cause misunderstandings.

Leveraging the ubiquity of the smartphone as a common denominator, the World Economic Forum used messaging technology to break down these language barriers.

How a Rich Messaging Experience Changed Communication at the 2017 World Economic Forum

Microsoft CEO Satya Nadella was on hand at the 2017 World Economic Forum to discuss the stagnant global GDP and how he feels artificial intelligence must play a role in solving the problem. But this wasn’t Microsoft’s only presence at the event this year.

Behind the scenes, Microsoft’s language detection technology was integrated into a Layer-powered messaging experience for the benefit of every World Economic Forum attendee.

With Microsoft’s language detection driving in-line translations, the World Economic Forum messaging experience provided seamless communication among attendees to facilitate connections, discuss important issues and make scheduling meetings easier than ever. Creating a common dialog has always been a key part of the World Economic Forum’s vision—but eliminating friction in international communication via messaging took this idea much further.

However, messaging isn’t just a common platform in the context of the World Economic Forum. In a mobile-first world, messaging is the common means of communication for your customers, too.

If you want to learn more about delivering a seamless messaging experience customized for your own company, check out our Messaging Best Practices Guide or contact us for a free demo of the Layer platform.